Category: blog

Help people first; get business second

There’s the old adage that it’s better to give than to receive. Many people believe that in their personal life, but few seem to carry that idea into their business life. Helping people in a business setting is just as important and can reap substantial rewards personally and financially. It enables you to build stronger relationships with others which can make your work and personal life more fulfilling as well as eventually lead to business. The next time you are wondering why no one is sending you clients, consider some of these ways you can help them first: (more…)

Top tips on building a strong personal brand

Like it or not, you have a personal brand. Your brand is about your reputation – what you are known for and what people expect from you personally and professionally. The problem is that your brand may not be helping you because it isn’t distinctive, or you aren’t promoting it effectively. Below are a few tips I shared with the Nassau County Bar Association last month. (more…)

Can you explain why someone should hire you?

Let’s face it. It’s hard to stand out anymore. Your prospects can easily search online to find all your competitors and superficially compare you to them. It’s just as difficult to differentiate yourself with referral sources. We all know lots of people and can forget what someone does, or we know several individuals who do the same thing. Why should someone pick you to call or refer? (more…)

How can you maximize the ROI on your marketing? Think long-term.

If you are a business owner, where do you see your business in 3 years or 5 years? It’s easy to just focus on planning for the current or upcoming year. But if you only look at your revenue and expenses year by year, you are unlikely to make investments in your business that take longer to achieve results. Short-term thinking means losing out on long-term opportunities. (more…)

7 things to do this summer to improve your marketing

It’s summer, and for many, work-related activities slow down. For others, summer may offer access to additional help because of interns or the opportunity to hire part-time students. In any event, your marketing efforts should not be put on hold. This can be a good time to do things that often get put off. (more…)

Yes, you can find time to market. Here’s how.

One of the most common reasons I hear for why professionals don’t market their business is they don’t have time. Time is certainly a big factor. It’s very hard to run a business, handle clients and have a personal life. However, I think there is also another factor at play. A lot of professionals don’t like to market. If you dread marketing, then consciously or not, you won’t make time for it. How to get past that feeling is harder. Here are a few tips to help you find and want to find time for marketing: (more…)

7 myths about social media that are hurting your business

Are you uncomfortable with or skeptical about social media marketing? Many professionals misunderstand what social media is about and how it can help their business. For instance, do the myths below sound familiar? Beliefs like these are keeping you from taking advantage of an inexpensive and effective way to market your practice. (more…)

9 tips for integrating video into your marketing strategy

The latest video marketing statistics illustrate why firms should be using video content to more effectively reach and engage their target audiences. However, many professional service firms have been slow to use video. At a recent Legal Marketing Association program, a panel of experts shared best practices for getting started with video. (more…)

New Year’s resolutions to jump start your marketing

Like it or not, you need to market your practice if you want to ensure a steady revenue stream. The start of a new year is a good time to look at what’s working or not with your existing marketing and resolve to do better or try new ways to market. Here are a few resolutions to consider for 2018: (more…)