Category: blog

8 reasons why people aren’t liking or sharing your social media posts

Many professionals reject social media marketing because they think it takes too much time with little pay off. When they do post articles, they don’t get much of a response, so they feel it doesn’t work. However, social media, like all marketing, is about targeting, consistency, and quality. If you aren’t seeing results in your social media marketing, consider whether some of the following issues may be the problem: (more…)

5 tips to help you develop great blog post topics

One of the toughest aspects of blogging is coming up with topics. It’s even worse when you feel under pressure to produce something. The better way to go is to sit down periodically (alone or with staff members) and brainstorm ideas. Ideally, you can develop a bunch of topics at once, so you don’t have to go through this exercise very often. Here are a few tips to help get your brainstorming session started: (more…)

Help people first; get business second

There’s the old adage that it’s better to give than to receive. Many people believe that in their personal life, but few seem to carry that idea into their business life. Helping people in a business setting is just as important and can reap substantial rewards personally and financially. It enables you to build stronger relationships with others which can make your work and personal life more fulfilling as well as eventually lead to business. The next time you are wondering why no one is sending you clients, consider some of these ways you can help them first: (more…)

Top tips on building a strong personal brand

Like it or not, you have a personal brand. Your brand is about your reputation – what you are known for and what people expect from you personally and professionally. The problem is that your brand may not be helping you because it isn’t distinctive, or you aren’t promoting it effectively. Below are a few tips I shared with the Nassau County Bar Association last month. (more…)

Can you explain why someone should hire you?

Let’s face it. It’s hard to stand out anymore. Your prospects can easily search online to find all your competitors and superficially compare you to them. It’s just as difficult to differentiate yourself with referral sources. We all know lots of people and can forget what someone does, or we know several individuals who do the same thing. Why should someone pick you to call or refer? (more…)

How can you maximize the ROI on your marketing? Think long-term.

If you are a business owner, where do you see your business in 3 years or 5 years? It’s easy to just focus on planning for the current or upcoming year. But if you only look at your revenue and expenses year by year, you are unlikely to make investments in your business that take longer to achieve results. Short-term thinking means losing out on long-term opportunities. (more…)

7 things to do this summer to improve your marketing

It’s summer, and for many, work-related activities slow down. For others, summer may offer access to additional help because of interns or the opportunity to hire part-time students. In any event, your marketing efforts should not be put on hold. This can be a good time to do things that often get put off. (more…)

Yes, you can find time to market. Here’s how.

One of the most common reasons I hear for why professionals don’t market their business is they don’t have time. Time is certainly a big factor. It’s very hard to run a business, handle clients and have a personal life. However, I think there is also another factor at play. A lot of professionals don’t like to market. If you dread marketing, then consciously or not, you won’t make time for it. How to get past that feeling is harder. Here are a few tips to help you find and want to find time for marketing: (more…)

7 myths about social media that are hurting your business

Are you uncomfortable with or skeptical about social media marketing? Many professionals misunderstand what social media is about and how it can help their business. For instance, do the myths below sound familiar? Beliefs like these are keeping you from taking advantage of an inexpensive and effective way to market your practice. (more…)