News

Honors and Awards

Excellence in Communication Award, recipient, Long Island Business News, March 2017.

Speaking Engagements

How to Get More Referrals in 2025, Syosset-Woodbury Chamber of Commerce, December 19, 2024.

Enhancing Legal Marketing Programs, Law You Should Know, 90.3 WHPC radio, interview, September 27, 2023.

Effective and Ethical Marketing Strategies For Women Lawyers, September 21, 2023, Nassau County Bar Association.

Effective and Ethical Marketing Strategies For Women Lawyers, November 18, 2022, webinar, Women’s Bar Association of the State of New York.

Women and Networking, Plainview-Old Bethpage Chamber of Commerce, September 19, 2022.

How to Succeed in Marketing Your Firm in 2022, Nassau County Bar Association, January 19, 2022.

10 Easy Tips to Boost Your Social Media Marketing, Levittown Chamber of Commerce, November 17, 2021.

Women Who Wow Interview, May 27, 2021.

Content Marketing to Grow Your Business, Small Business Development Center, April 28, 2021.

10 Easy Tips to Boost Your Social Media Marketing, Nassau County Bar Association, April 27, 2021.

How to Succeed in Marketing Your Business in 2021, Syosset-Woodbury Chamber of Commerce, February 18, 2021.

Social Media Marketing and Ethics for Attorneys, Nassau County Bar Association, October 21, 2020.

Content Marketing to Grow Your Business, Small Business Development Center, October 6, 2020.

Cost-Effective Social Media Marketing: 10 Tips to Boost Your Results, Nassau County Bar Association, May 28, 2020.

Marketing Smart During COVID-19: 5 Tips to Help Your Business Succeed, Plainview-Old Bethpage Chamber of Commerce, May 13, 2020.

Marketing Smart During the COVID Crisis, Long Island Accountants & Financial Planners Network, April 16, 2020. View webinar.

Marketing the True You: Personal Brand Building for Women, Plainview-Old Bethpage Chamber of Commerce, March 3, 2020.

Social Media’s Heavy LIFT (LinkedIn, Instagram, Facebook, Twitter) for Lawyers and Law Firms, Social Media Association, November 13, 2019.

Secrets to Branding Your Business, Plainview-Old Bethpage Chamber of Commerce, March 7, 2019.

Public Speaking to Grow Your Practice, Suffolk County Bar Association, September 27, 2018.

Marketing Tips for Female Attorneys, Nassau County Bar Association, Women in the Law Committee,  September 26, 2018.

Cost-Effective Social Media Marketing, National Conference of CPA Practitioners, Nassau/Suffolk Chapter, July 25, 2018.

How to Successfully Market a Niche, Business Fundamentals Bootcamp, June 7, 2018.

Biggest Marketing Takeaways for Small Firms, 2017 Long Island Tax Professionals Symposium, panelist, November 16, 2017.

Content Marketing:  Educate Your Audience to Grow Your Business, Small Business Development Center,  November 14, 2017.

The Vital Role of Marketing in Succession Planning, New York State Society of CPAs, Nassau Chapter, Practice Continuity and Succession Meeting, October 27, 2017.

Cost-Effective Marketing for Solo Practitioners and Small Firms, Suffolk County Women’s Bar Association,  October 18, 2017.

Personal Branding to Build Your Practice, Suffolk County Bar Association, October 4, 2017.

Marketing Strategies for Lawyers, Huntington Lawyers Club, March 16, 2017.

Content Strategy for the Small Law Firm, New York Legal Marketing Association, Small Law Firm Special Interest Group, panelist, February 24, 2017.

Branding to Grow Your Business, Workshop, December 2, 2016, Register here.

Marketing to Grow Your Practice, New York State Society of CPAs, Nassau Chapter, October 20, 2016.

Writing Well and Writing Effectively for Legal Marketing, the Legal Marketing Studio, interview and podcast, October 17, 2016.

How to Build an Online Presence, Organizational Development Network of Long Island, panelist, October 4, 2016.

Marketing Tips for Attorneys, Law You Should Know, 90.3 WHPC radio, interview, March 28, 2016.

Target your Marketing to Attract Clients, Nassau County Bar Association, January 14, 2015.

Practical Tips for Using Canva to Create Compelling Visual Content, Legal Marketing Association, webinar moderator, November 10, 2015.

The “Do’s” and “Don’ts” of Using Social Media to Grow Your Business, Organizational Development Network of Long Island, panelist, October 6, 2015.

Thought Leadership for Leaders, StrengthLeader.com, interview and podcast, June 2, 2015.

Published Works

“Can Your Firm “COPE” with this Strategy for Marketing Success?,” Business of Law Insider, BridgeTower Media, January 2025.

“Where to Find Inspiration for Your Writing and Speaking,” Business of Law Insider, BridgeTower Media, October 2024.

“How Law Firms Can Use Generative AI to Create Educational and Marketing Content,” Business of Law Insider, BridgeTower Media, July 2024.

“Using Social Media to Build Your Practice,” Law Practice Magazine, American Bar Association, March/April 2024.

“How to Create User-Friendly Content for Non-Lawyers,” Business of Law Insider, BridgeTower Media, April 2024.

“Leveraging Content Curation in Legal Marketing,” Business of Law Insider, BridgeTower Media, November 2023.

“Leveraging Evergreen vs. Timely Content for Marketing Success,” Business of Law Insider, BridgeTower Media, September 2023.

“Giving Away the Secret Sauce to Attract Clients,” Business of Law Insider, BridgeTower Media, June 2023.

“Content Marketing: The Importance of a ‘Buyer Person,” Business of Law Insider, BridgeTower Media, March 2023.

“Save Time and Money By Repurposing Existing Material,” Business of Law Insider, BridgeTower Media, January 2023.

“Content Marketing: Do’s and Don’ts on LinkedIn,” Business of Law Insider, BridgeTower Media, December 2022.

“How Law Firms Can Position Attorneys as Go-To “Experts,” Business of Law Insider, BridgeTower Media, September 2022.

“Creating a Legal Blog to Attract and Retain Clients,” Business of Law Insider, BridgeTower Media, August 2022.

“How to Get More Business from the People You Know,” in Shared Wisdom: Tips from Business Experts on How YOU Can Achieve Success, published 2022.

“Marketing Smart During the COVID Crisis-Part I and Part II,” Nassau Lawyer, July/August 2020, pages 13 and 17.

“Podcasting Essentials: Expert Tips on Launching and Leveraging Your Podcast,” PRPLI, The PRofessional Blog, published November 2019.

“Are You Prepared for the Media When a Crisis Happens?,” PRPLI, The PRofessional Blog, published April 15, 2019.

“Takeaways from the LMANE New York Program on A Tale of Two CRM Systems,” Legal Marketing Association,  New York Local News, published August 2, 2018.

“5 Tips to Fuel Your Social Media Marketing,” National Conference of CPA Practitioners, Nassau/Suffolk Chapter Newsletter, July 2018.

“Is Anyone Reading Your Content? How to Make Sure They Do,” Marketing the Law Firm, published by ALM/Law Journal Newsletters, September 2017.

“Understanding ROI in Marketing,” Institute of Management Accountants-Long Island Chapter Newsletter, May 2017.

“Get Your Attorneys to Write: 11 Tips,” Marketing the Law Firm, published by ALM/Law Journal Newsletters, April 2017.

“Content Strategy for the Small Law Firm: Tips and Takeaways,” Legal Marketing Association, Metro New York News, published March 8, 2017.

“Target Marketing to Attract Clients,” Nassau Lawyer, April 2016, page 3.

“9 Tips for Making the Most of Your Content Marketing,” Marketing the Law Firm, published by ALM/Law Journal Newsletters, April 2016.

“5 Tips To Help Attorneys Produce Content To Fuel Social Media Marketing,” Legal Marketing Association, Social Media Blog, guest post, November 30, 2015.

“HIA-LI’s 27th Annual Trade Show Executive Breakfast: Kelly Riggs Shares Keys to Winning Business in Any Economy,” Hauppauge Reporter, June 2015.

“Aligning Your Employees with the Company’s Objectives,” CFO Alliance Blog, guest post, May 28, 2015.

“Content Marketing – 7 Best Practices (Part 2),” Marketing the Law Firm, published by ALM/Law Journal Newsletters, May 2015.

“Content Marketing – 7 Best Practices (Part 1),” Marketing the Law Firm, published by ALM/Law Journal Newsletters, April 2015.

Professional Organizations

Public Relations Professionals of Long Island, Executive Vice President (2019-2020), First Vice President (2018-2019), Board member (2016-2022).

Nassau County Bar Association, Chair, Women in the Law Committee (2020-2022); Co-Chair, Attorney-Accountant Committee (2018-2019).

Legal Marketing Association. Member, Small Firm and Communications Committees.