Edith (“Edie”) Reinhardt, Principal
For 20+ years, Edie has specialized in working with professionals to showcase their expertise through writing and speaking. As a marketer, publisher and former practicing attorney, she believes strongly in the power of content to demonstrate a firm’s unique value and build trust with an audience. Great content is at the core of successful marketing and she helps firms maximize their content to attract and retain clients and stand out from the competition. Her services include content development, strategic marketing plans, marketing communications, and social media.
Prior to starting her own consulting business, Edie practiced law at a mid-sized law firm before focusing on publishing and communications. Her experience includes working in editorial, marketing and business roles within professional media companies such as Thomson and ALM. As a result, she brings clients a distinctive perspective on content creation and distribution. Her strength lies in her deep understanding of every aspect of creating, marketing and leveraging content to maximize results.
Edie’s specialty is B2B marketing. With her background, she has a particular affinity for working with professional services firms. Her client base includes legal, accounting, and financial firms as well as business consultants.
Active in the industry, Edie is Executive Vice President of the Public Relations Professionals of Long Island and a member of the Social Media Association and Legal Marketing Association. In 2017, she received the Excellence in Communication Award from Long Island Business News. Edie also speaks, writes and blogs regularly, providing tips on how to make the most of your marketing resources.
One of the best parts of her job is being able to learn something new every day. Edie loves to discover people’s stories. If she wasn’t a marketer, she would probably be a historian. Away from work, she’s a book lover (both eBook and print) and enjoys nature and travel. She and her husband have visited close to 30 national parks plus countless other natural wonders inside and outside the US. They share their home with 3 rescued cats with big attitudes.