Category: blog

6 steps to creating a marketing budget to grow your business

One of the biggest reasons marketing fails is because firms don’t set aside appropriate resources to getting it done. Regardless of the size of your budget, if you want to be effective, you need to think carefully about how and where you spend your time and money. How do you do that? (more…)

Biggest marketing takeaways for small firms

How can small firms improve their marketing? Earlier this month, I joined a panel discussion on marketing at the Long Island Tax Professionals Symposium sharing tips on how small firms can successfully market their practice. Regardless of what kind of professional service firm you have, the same rules apply – firms must clearly differentiate themselves, be consistent in their marketing and focus on building relationships. (more…)

Personal branding tips to grow your business

By Edie Reinhardt and Marla Seiden.

Do you have a personal brand? Many people don’t know what a personal brand is and can’t identify their own brand. As a result, they can’t maximize their brand to improve their career and business prospects. Your brand describes what you’re known for and what people expect from you. (more…)

12 ways to stay top of mind with your referral sources

For professional service firms, referrals will always be a significant way to get new business. However, you can’t get a referral if you don’t stay top of mind with your referral sources. The trick is to promote yourself using a mix of marketing channels. You never know what type of marketing your contacts may see so you want to be visible in lots of different ways. (more…)

Top 10 marketing dos and don’ts

Many professionals aren’t comfortable with marketing. Good marketing isn’t a mystery, but it does take time to figure out. A good way to get started is to consider some marketing dos and don’ts to guide your efforts so they will be more effective in attracting business. (more…)

How to maximize your email newsletter

Email newsletters are a valuable marketing tool with numerous benefits. Yet there are many firms that don’t send one out or, if they do, fail to leverage it in the right ways. Often firms think that no one really pays attention to emails anymore. However, despite the fact that we all get lots of emails, studies still show that email newsletters are an effective marketing channel. (more…)

6 things you need to know for more successful blogging

Do you have a blog or want to start one? Blogging has many proven benefits as an integral part of your marketing strategy. However, if you want to be more successful at it (no matter how you define success), you need to consider these 6 fundamental questions. (more…)

How marketing can grow your business

Do you know what it takes to grow your business? At a recent program hosted by The Alternative Board, speaker, Pete Hayes of Chief Outsiders, spoke about how the right “Insight, Strategy and Execution” can drive business growth. (more…)

Content strategy tips for small firms

Content marketing is a proven way to attract and retain clients. However, producing high-quality effective content is a struggle for small firms. (more…)