Content Marketing

8th, Feb 2016

Content marketing is a proven and effective way to attract and retain business.

Why is it successful? Content marketing focuses on educating your audience by creating and sharing valuable information. Instead of telling your prospects about your qualifications and experience, you prove it by giving them relevant practical content. This is particularly important for professional service firms where demonstrating knowledge is crucial and providing helpful advice is the key to building trust.

Simply stated, content marketing helps build relationships with your audience, and relationships drive revenue.

We help you develop and promote the right content to –

  • Get you noticed
  • Inform and engage your audience
  • Showcase your expertise
  • Keep you top of mind
  • Develop trust and loyalty

Our Services

  • Content Development. We collaborate with you to develop specific topics that will appeal to your audience and help promote your practice.
  • Writing/Editing. We draft/edit new content as well as evaluate opportunities to revise and repurpose your existing content.
  • Editorial Planning. Our work includes creating and managing an editorial calendar, establishing guidelines, determining roles and responsibilities and assessing where additional resources are needed.
  • Content Promotion. The best results come from promoting your content via multiple marketing channels. We help clients leverage their content using their website, email, social media, search engines, public relations, and other appropriate marketing outlets. We also ensure content marketing is integrated into any other marketing the firm is doing.

We assist clients with all forms of content, including:

  • Blogs
  • Articles
  • Presentations
  • Video
  • Newsletters
  • Books
  • Websites
  • Marketing Brochures

Contact us to discuss how we can help you grow your business with content marketing.