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If you aren’t an owner or partner at a firm, you may not feel much pressure to market yourself. However, even if no on

College is almost out so this is the time to be looking for summer interns if you haven’t already done so. Students wa

In honor of Women’s History Month, I am dedicating this post to helping women with their personal brand. That’s not

In January, I presented a program on How to Successfully Market Your Firm in 2022. The reality is that what it takes to

Lawyers, accountants and other professionals often want to be seen as experts in their field but find it difficult to co

Social media marketing is most effective when it is based on a well-thought-out strategy. Random posting is mostly a was

Years ago, I read the book Quiet: The Power of Introverts in a World That Can't Stop Talking. I recognized myself in the

It doesn’t matter whether you are writing for your website, social media, ads, articles or other outlets, you must pla

When you join a networking group, you know you have to go to meetings regularly and talk to people. LinkedIn is another

LinkedIn is the most important social media platform for those who provide professional services. Every lawyer, accounta