Blog
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How to develop a personal marketing plan to get ahead in your career
If you aren’t an owner or partner at a firm, you may not feel much pressure to market yourself. However, even if no on
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10 ways a summer intern can help with your marketing
College is almost out so this is the time to be looking for summer interns if you haven’t already done so. Students wa
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How women can strengthen their personal brand
In honor of Women’s History Month, I am dedicating this post to helping women with their personal brand. That’s not
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6 big marketing mistakes to avoid in 2022
In January, I presented a program on How to Successfully Market Your Firm in 2022. The reality is that what it takes to
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How to use evergreen content to market your expertise
Lawyers, accountants and other professionals often want to be seen as experts in their field but find it difficult to co
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10 steps to social media success
Social media marketing is most effective when it is based on a well-thought-out strategy. Random posting is mostly a was
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Marketing 101 for introverts
Years ago, I read the book Quiet: The Power of Introverts in a World That Can't Stop Talking. I recognized myself in the
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6 questions you must ask before writing anything to promote your business
It doesn’t matter whether you are writing for your website, social media, ads, articles or other outlets, you must pla
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6 types of content you must share on LinkedIn to help your business
When you join a networking group, you know you have to go to meetings regularly and talk to people. LinkedIn is another
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5 musts for your LinkedIn profile
LinkedIn is the most important social media platform for those who provide professional services. Every lawyer, accounta
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