Our Blog

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  How to get more visibility with less time and effort

  Content is one of the most effective ways to market your expertise. When you share useful, relevant information, you show people what you know, how you think and why they should trust you. However, creating content takes time and effort. To make it worthwhile, you can’t just use content once. That’s where “Create Once, Publish Everywhere” (or COPE) comes in. It’s a smart, efficient way to increase your visibility and stay top of mind with the people you want to reach with less time and effort and better results. Read More
  

  
  
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  5 steps to getting more business from your existing contacts

  Growing your business isn’t just about finding new leads—it’s about maximizing the potential of those you already know. Your existing clients and contacts can become first-time or repeat customers, refer new prospects or connect you with valuable referral sources. But they won’t think of you automatically—you need to stay on their radar. So, how can you turn your network into a steady stream of opportunities? Read More
  

  
  
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  How to get more referrals

  Referrals are the lifeblood of many businesses. They come with instant credibility and trust because someone else has already vouched for you. This makes it significantly easier to convert referred leads into clients. Beyond this, studies show that referred clients have a 25% higher profit margin and a 16% higher lifetime value compared to those acquired through other methods. Read More