Our Blog

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  How to get employees to help market your firm

  In many professional service firms, only a small percentage of people are actively engaged in marketing. The remaining employees don’t participate. The reason for this is usually some combination of them being uncomfortable with marketing and/or not being asked or required to do it. However, it is a huge missed opportunity not to get them involved in at least small ways. Read More
  

  
  
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  8 reasons why people aren’t liking or sharing your social media posts

  Many professionals reject social media marketing because they think it takes too much time with little pay off. When they do post articles, they don’t get much of a response, so they feel it doesn’t work. However, social media, like all marketing, is about targeting, consistency, and quality. If you aren’t seeing results in your social media marketing, consider whether some of the following issues may be the problem: Read More
  

  
  
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  5 tips to help you develop great blog post topics

  One of the toughest aspects of blogging is coming up with topics. It’s even worse when you feel under pressure to produce something. The better way to go is to sit down periodically (alone or with staff members) and brainstorm ideas. Ideally, you can develop a bunch of topics at once, so you don’t have to go through this exercise very often. Here are a few tips to help get your brainstorming session started: Read More