Our Blog

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  How to get more referrals

  Referrals are the lifeblood of many businesses. They come with instant credibility and trust because someone else has already vouched for you. This makes it significantly easier to convert referred leads into clients. Beyond this, studies show that referred clients have a 25% higher profit margin and a 16% higher lifetime value compared to those acquired through other methods. Read More
  

  
  
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  How to craft the perfect marketing budget for your firm

  Deciding how much to spend on marketing can feel overwhelming, especially if you have a small firm. Your resources are limited so every dollar counts. Yet, if your budget is too small, you won’t be able to grow your business. While there’s no one-size-fits-all answer, here are some factors to help you make informed decisions about your marketing budget. Read More
  

  
  
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  12 do’s and don’ts when using AI to create content

  If you haven’t tried ChatGPT, Copilot or other generative artificial intelligence tools, now is the time. One way to use them is to help efficiently produce educational and marketing content to attract more clients. There are legitimate concerns about AI but the key is to treat it as a tool that can aid in content creation rather than as a replacement for human writers. Read More