Our Blog

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  How to improve your ROI on public speaking

  Public speaking has always been a very effective way for professionals to market themselves. These days instead of doing a seminar in a room full of people, it’s a webinar or meeting on Zoom or similar platform. But the rules haven’t really changed. If you want to maximize your public speaking and improve your return on investment, the first step is to develop a strategic plan. Read More
  

  
  
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  What does Google say about you? 6 tips to help beef up your online presence

  When was the last time you googled your name? If you haven’t in a while, do it now and regularly hereafter. Studies show that over 70% of people research someone online before hiring or doing business with them. They may google you before or after contacting you to verify your credentials, learn more about you, and/or compare you to competitors. That’s why it’s essential to pay attention to what shows up in your Google results and think about how you can beef up your online presence. Read More
  

  
  
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  9 ways to stay top of mind with your contacts on social media

  Social media is most successful as a marketing tool for professionals when you use it to build and maintain a relationship with your contacts. To do that, you need to be helpful and actively engage with your contacts. Occasionally posting something or clicking “like” doesn’t cut it. Instead, follow these suggestions to help you stay top of mind in a meaningful way: Read More