We help you create, publish and promote content to attract and retain clients.
Our goal is to deliver a strategic marketing and action plan to increase your business.
We focus on targeting the right audience to maximize your results.
We specialize in working with individuals and firms in the legal, accounting and financial services industries. Our focus is on helping them use content and digital marketing to increase their name recognition, position themselves as experts and attract more clients.
A while back, I had a client who was thrilled to get a call from a new prospect who said, “I found you on Google.” I was skeptical. He had almost no marketing in place, digital or otherwise, since we just started working together. When I ran sample searches, his name and website didn’t appear anywhere meaningful. That raised an important question: Was Google really the source? Read More
How do professional service firms bring in business? Word of mouth and referrals will always be at the top of the list, especially for small firms, but they’re no longer enough. Firms need a multi-pronged approach to ensure they get the attention and calls to keep their business healthy and growing.
Here are 6 marketing trends to help you stand out and stay competitive. Read More
Look at many professional service firms’ websites and you’ll see the same pattern: lists of services, credentials, and plenty of “we” statements. We specialize in this. We have years of experience. We’re experts in…
The problem? That’s not what potential clients are looking for. They come to you because they have a problem to solve, a goal to achieve or a concern keeping them up at night. If your marketing doesn’t speak directly to those questions, they’ll quickly move on to someone who does. Read More
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