Our Blog

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  Do’s and don’ts for successful networking

  Are you networking effectively? I’m no expert, but I have been inspired by some pros who are much better at it than me. The number one rule is that if you view networking as a way to sell your services or get people to help you, then you probably aren’t being successful. Networking should focus on building long-term relationships. To that end, there are some definite do’s and don’ts that can help improve your results. Read More
  

  
  
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  How to get employees to help market your firm

  In many professional service firms, only a small percentage of people are actively engaged in marketing. The remaining employees don’t participate. The reason for this is usually some combination of them being uncomfortable with marketing and/or not being asked or required to do it. However, it is a huge missed opportunity not to get them involved in at least small ways. Read More
  

  
  
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  8 reasons why people aren’t liking or sharing your social media posts

  Many professionals reject social media marketing because they think it takes too much time with little pay off. When they do post articles, they don’t get much of a response, so they feel it doesn’t work. However, social media, like all marketing, is about targeting, consistency, and quality. If you aren’t seeing results in your social media marketing, consider whether some of the following issues may be the problem: Read More