Our Blog

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  How personal should you get on LinkedIn?

  Scroll through your LinkedIn feed, and you’ll see personal stories about family, health and private struggles. Things people wouldn’t have shared publicly a few years ago are now common. Some of it is meaningful and works, but some feels a little too much. Part of what’s driving this shift is the recognition that we bring our whole selves to our work, including our personality, our beliefs and how we show up every day. So, it makes sense that LinkedIn content has become more personal. Read More
  

  
  
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  How content helps prospects know, like and trust you

  Most professional service firms think they have a visibility problem. If only more people were aware of them, they would get more business. But visibility alone doesn’t get you hired. Familiarity does. People hire those they know, like and trust, and you can help prospects see you in that way with the right content. Read More
  

  
  
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  Do you know where your leads come from? Probably not.

  A while back, I had a client who was thrilled to get a call from a new prospect who said, “I found you on Google.” I was skeptical. He had almost no marketing in place, digital or otherwise, since we just started working together. When I ran sample searches, his name and website didn’t appear anywhere meaningful. That raised an important question: Was Google really the source? Read More