Category: blog

How can lawyers and law firms maximize their social media marketing?

Lawyers are often far behind other professions when it comes to using marketing to grow their business. Fortunately, this is changing, and I was honored recently to be among the panelists addressing Social Media’s Heavy LIFT (LinkedIn, Instagram, Facebook, Twitter) for Lawyers and Law Firms. Organized by the Social Media Association, our discussion centered on how attorneys and firms could benefit from social media and specific tactics to improve their results. (more…)

Podcasting tips to build your business and your brand

Do you listen to podcasts? According to Edison Research, podcasting is the fastest growing type of media and the business world is taking notice. Whether you want to start your own podcast or get attention on someone else’s, there are tremendous opportunities to maximize podcasting. Recently, I heard 2 educational programs on podcasting. With thanks to the speakers on both panels, I am sharing some of their great insights to help others interested in leveraging podcasting to build their business. (more…)

10 ways to get more value out of joining a professional association

The New York Law Journal (NYLJ) has been publishing a series looking at the declining membership of bar associations. Older members are retiring while too few millennials are joining. This isn’t only a problem with bar associations. Many other professional associations are having the same problem, hence all the NextGen/Young Professionals committees. (more…)

Labor-saving marketing tips in honor of Labor Day

While you’re enjoying the last few weeks of summer, here are a few quick marketing tips to help you take a break from your hard labor. (more…)

9 simple LinkedIn tips to help increase your revenue

Most professionals have a profile on LinkedIn, but few are taking full advantage of all that LinkedIn has to offer. This is a wasted opportunity because LinkedIn is an effective tool to help you get noticed, stay top of mind and build deeper relationships with your contacts. For those willing to spend at least 15 minutes a day on LinkedIn, there are great rewards. Remember that as you take these steps: (more…)

Marketing musts for the summer

While summer can offer a slower pace for many firms, most of us can’t afford to forget about marketing for a few months. Summer can be a good time to take on marketing-related tasks that often get neglected but can pave the way for better results for the remainder of the year and beyond. (more…)

5 ways video can jumpstart your digital marketing

Many professional service firms are far behind other industries in adopting video marketing, but it is slowly changing. Why? Because video is effective across every marketing communication touchpoint. (more…)

Do’s and don’ts for successful networking

Are you networking effectively? I’m no expert, but I have been inspired by some pros who are much better at it than me. The number one rule is that if you view networking as a way to sell your services or get people to help you, then you probably aren’t being successful. Networking should focus on building long-term relationships. To that end, there are some definite do’s and don’ts that can help improve your results. (more…)

How to get employees to help market your firm

In many professional service firms, only a small percentage of people are actively engaged in marketing. The remaining employees don’t participate. The reason for this is usually some combination of them being uncomfortable with marketing and/or not being asked or required to do it. However, it is a huge missed opportunity not to get them involved in at least small ways. (more…)