Category: blog

How to craft the perfect marketing budget for your firm

Deciding how much to spend on marketing can feel overwhelming, especially if you have a small firm. Your resources are limited so every dollar counts. Yet, if your budget is too small, you won’t be able to grow your business. While there’s no one-size-fits-all answer, here are some factors to help you make informed decisions about your marketing budget. (more…)

12 do’s and don’ts when using AI to create content

If you haven’t tried ChatGPT, Copilot or other generative artificial intelligence tools, now is the time. One way to use them is to help efficiently produce educational and marketing content to attract more clients. There are legitimate concerns about AI but the key is to treat it as a tool that can aid in content creation rather than as a replacement for human writers. (more…)

How to stay top of mind with email marketing

Are you sending regular emails to your contacts? Do you think no one pays attention to bulk emails anymore? While we all get lots of emails, studies still show a high return on investment for email marketing. When done right, email can be a cost-effective way to connect with clients, nurture leads and grow your business. (more…)

12 strategies to heat up your firm’s marketing this summer

Summer can present some unique opportunities to market your firm. Work and networking events may have slowed giving you and your staff more free time. Or, you may be able to get additional resources like interns or part-time employees. While it’s true many people go on vacation, there are also plenty of prospects, clients and referral sources around that you can market to during the summer. So, don’t neglect your marketing. Try these strategies instead: (more…)

How to use social media effectively to build your business

If there was a place where you could easily find your clients, prospects, referral sources and competitors, wouldn’t you want to be there? Every day on social media, millions of these individuals are receiving and sharing information relevant to their personal and business lives. (more…)

12 tips for building an effective LinkedIn network

LinkedIn offers the potential to connect with people you wouldn’t otherwise meet. However, a vast network isn’t necessarily an effective one. You want to treat LinkedIn like in-person networking. Going to every event and handing out business cards randomly won’t get you very far. Instead, you should look to develop meaningful connections with people who can help open doors to new opportunities, educate and inform you and enhance your professional growth. Build your LinkedIn network with these tips: (more…)

9 tips for gathering intelligence on your clients to help your business

We all think we know what clients and prospects care about and want from us. The reality is that we often miss important details because we aren’t doing enough homework on them. Learning how to get more information from and about your clients and prospects can help you improve the effectiveness of your marketing, the quality of your services and the strength of your relationships. Before assuming you have all the answers, try these tactics to gather intelligence that will help your business: (more…)

8 do’s and don’ts for creating an effective PowerPoint presentation

A staple of many seminars and webinars is a PowerPoint presentation. While they can be valuable in highlighting the key points for listeners, they can also be a hindrance when they aren’t done well. Too many speakers fail to make the most of written materials – a lost opportunity considering that presentations are one of the most effective marketing tactics available. With that in mind, here is a list of 8 do’s and don’ts. (more…)

How often should you update your website?

For professional service firms, a well-designed and informative website is a powerful tool for establishing credibility, showcasing expertise and attracting clients. It is often the first point of contact for potential clients or the place someone who met you elsewhere goes to learn more about you. A website is more than a brochure; it is a virtual representation of your firm’s experience, values and capabilities. As a result, it is essential to maintain it properly and regularly update it so that it puts your firm in the best possible light. How often should you update your site? Here are a few guidelines: (more…)