Marketing 101 for introverts

Years ago, I read the book Quiet: The Power of Introverts in a World That Can’t Stop Talking. I recognized myself in the book and gained a new appreciation for the benefits of being an introvert. While the book talks about the value that introverts bring to any situation, it is tough to be an introvert and market yourself. When I started my own business, I realized I had to get out of my comfort zone because I needed to make lots of new connections. (more…)

6 questions you must ask before writing anything to promote your business

It doesn’t matter whether you are writing for your website, social media, ads, articles or other outlets, you must plan first, write second. To that end, always ask yourself these 6 key questions to ensure your content will be effective at helping you achieve your goals and promote your business. (more…)

6 types of content you must share on LinkedIn to help your business

When you join a networking group, you know you have to go to meetings regularly and talk to people. LinkedIn is another form of networking with the same rules. You have to show up consistently and communicate with others. The primary way to do that is to post content. But what type of content should you post that will be interesting to your audience and help your business? (more…)

5 musts for your LinkedIn profile

LinkedIn is the most important social media platform for those who provide professional services. Every lawyer, accountant, financial advisor, and consultant should be active on LinkedIn regardless of whether they are targeting consumers or businesses as clients. This is because a large portion of business will come from referrals from other professionals who are all on LinkedIn. The first step in maximizing LinkedIn marketing is to develop a strong individual profile page. Here are a few musts to get you started: (more…)

6 big marketing mistakes you don’t want to make

Finding the best way to market your business involves hard work and trial and error. While there is no easy path to effective marketing, avoiding some common mistakes can put you on the right track to marketing success. (more…)

14 free or low cost tools to improve your marketing

Marketing doesn’t have to cost a fortune thanks to many free and affordable tools to help you with every aspect of your marketing. I haven’t personally used all the resources below, but those I haven’t tried were recommended on well-established blogs. The great thing is that you can experiment with these to learn what works for you without making a huge investment. (more…)

How to start a successful blog in 2021

A blog is a proven way to attract and retain clients. It provides a platform for regularly sharing helpful information that your audience wants to know about. When done effectively, it drives traffic to your website, enhances your credibility, and helps you stay top of mind with referral sources. The good news is that blogging gives you significant flexibility in creating something that will help you get more business. If you are considering a blog or you already have one, but it isn’t meeting your expectations, check out these tips: (more…)

6 musts for promoting your personal brand

We all have a personal brand, but many of us don’t know how to utilize it effectively to achieve our business goals. Learning how to shape and promote your brand can help you be more successful in your career and business whether you work for yourself or someone else. It enables you to stand out in a world where your competitors are easy to find and it can be hard to explain to people why someone should choose to work with you. (more…)

3 things you must do on social media every week to be successful

Legal and financial professionals are usually years behind other businesses when it comes to social media marketing. Yes, professionals often get the majority of their business through referrals, but social media can help increase referrals as well as build your credibility and reach new prospects. In order to compete, at a minimum, professionals must make time for these things every week: (more…)