Category: blog
Want more clients? Start by answering their questions
Look at many professional service firms’ websites and you’ll see the same pattern: lists of services, credentials, and plenty of “we” statements. We specialize in this. We have years of experience. We’re experts in…
The problem? That’s not what potential clients are looking for. They come to you because they have a problem to solve, a goal to achieve or a concern keeping them up at night. If your marketing doesn’t speak directly to those questions, they’ll quickly move on to someone who does. (more…)
Is your website working for you? 10 things to check now.
Your website isn’t just a digital brochure. It’s a powerful tool for building credibility, attracting clients and staying top of mind with your network. But just like any tool, it needs regular attention to stay effective. Your website should reflect your current expertise and make it easy for prospective clients to understand who you are, what you do and why they should trust you. (more…)
What’s missing from your business growth strategy?
Are you using both marketing and business development strategies to grow your business? Too often, professionals and business owners focus on one and neglect the other, when they actually work best together. (more…)
Filling your content pipeline when there’s no big news
If an item hits the news that’s directly relevant to your clients, then you want to weigh in. When you post a blog, share commentary on LinkedIn, or send an email about the issue while it’s still fresh, you position yourself as a trusted expert who’s paying attention to what your clients and prospects care about. But what if there’s nothing “newsworthy” or relevant to what you do or you don’t have time to comment? You can’t just stop sharing content. That’s where evergreen content comes in. It keeps your pipeline going so you get the best marketing results. (more…)
How to get more visibility with less time and effort
Content is one of the most effective ways to market your expertise. When you share useful, relevant information, you show people what you know, how you think and why they should trust you. However, creating content takes time and effort. To make it worthwhile, you can’t just use content once. That’s where “Create Once, Publish Everywhere” (or COPE) comes in. It’s a smart, efficient way to increase your visibility and stay top of mind with the people you want to reach with less time and effort and better results.
5 steps to getting more business from your existing contacts
Growing your business isn’t just about finding new leads—it’s about maximizing the potential of those you already know. Your existing clients and contacts can become first-time or repeat customers, refer new prospects or connect you with valuable referral sources. But they won’t think of you automatically—you need to stay on their radar. So, how can you turn your network into a steady stream of opportunities? (more…)
How to get more referrals
Referrals are the lifeblood of many businesses. They come with instant credibility and trust because someone else has already vouched for you. This makes it significantly easier to convert referred leads into clients. Beyond this, studies show that referred clients have a 25% higher profit margin and a 16% higher lifetime value compared to those acquired through other methods. (more…)
How to craft the perfect marketing budget for your firm
Deciding how much to spend on marketing can feel overwhelming, especially if you have a small firm. Your resources are limited so every dollar counts. Yet, if your budget is too small, you won’t be able to grow your business. While there’s no one-size-fits-all answer, here are some factors to help you make informed decisions about your marketing budget. (more…)
12 do’s and don’ts when using AI to create content
If you haven’t tried ChatGPT, Copilot or other generative artificial intelligence tools, now is the time. One way to use them is to help efficiently produce educational and marketing content to attract more clients. There are legitimate concerns about AI but the key is to treat it as a tool that can aid in content creation rather than as a replacement for human writers. (more…)
