3 things you must do on social media every week to be successful

Legal and financial professionals are usually years behind other businesses when it comes to social media marketing. Yes, professionals often get the majority of their business through referrals, but social media can help increase referrals as well as build your credibility and reach new prospects. In order to compete, at a minimum, professionals must make time for these things every week: (more…)

How to get more clients with “owned, earned and paid” media

The most successful marketing incorporates multiple channels to get a message across. Yet, many professionals will focus all of their efforts on one or two things missing great opportunities to develop new business and stay in touch with potential referral sources. This is a big mistake because it often doesn’t cost that much more time or money to push out your marketing piece through other outlets. Before you limit your marketing, consider these options: (more…)

How to improve your ROI on public speaking

Public speaking has always been a very effective way for professionals to market themselves. These days instead of doing a seminar in a room full of people, it’s a webinar or meeting on Zoom or similar platform. But the rules haven’t really changed. If you want to maximize your public speaking and improve your return on investment, the first step is to develop a strategic plan. (more…)

What does Google say about you? 6 tips to help beef up your online presence

When was the last time you googled your name? If you haven’t in a while, do it now and regularly hereafter. Studies show that over 70% of people research someone online before hiring or doing business with them. They may google you before or after contacting you to verify your credentials, learn more about you, and/or compare you to competitors. That’s why it’s essential to pay attention to what shows up in your Google results and think about how you can beef up your online presence. (more…)

9 ways to stay top of mind with your contacts on social media

Social media is most successful as a marketing tool for professionals when you use it to build and maintain a relationship with your contacts. To do that, you need to be helpful and actively engage with your contacts. Occasionally posting something or clicking “like” doesn’t cut it. Instead, follow these suggestions to help you stay top of mind in a meaningful way: (more…)

10 things you can do in your downtime to improve your marketing

Every business has been impacted by COVID-19, but this is not the time to pull back on marketing. It’s not about looking for immediate business. Instead, the focus must be on staying visible with your contacts, so they remember you when they or someone they know needs help in the future. If you do have some extra downtime, here are some tasks that will boost your digital presence. (more…)

How to grow your firm: Lessons from the Legal Trends Report

The latest Legal Trends Report 2019 surveyed more than 2500 lawyers and 2000 consumers to help identify why some firms succeed in increasing revenue and others don’t. While the focus was on mostly smaller law firms, the results could apply to any professional service firm. Notably, the report found several key areas that firms are neglecting that could make a substantial impact on their practice. In this post, I want to address a few points that relate to marketing and business development. (more…)

How to get more clients like your “best” clients

All clients are not created equally. While we know that, many of us actively pursue any client rather than focusing on a specific “ideal or best client.” The fear is that if we limit ourselves to only seeking one client type, we may not be able to make enough money. Even if that could be true for your business (but probably isn’t), it is beneficial to identify what kind of clients you really want and how you can get more like them. Here are 4 steps to get you started: (more…)

How can lawyers and law firms maximize their social media marketing?

Lawyers are often far behind other professions when it comes to using marketing to grow their business. Fortunately, this is changing, and I was honored recently to be among the panelists addressing Social Media’s Heavy LIFT (LinkedIn, Instagram, Facebook, Twitter) for Lawyers and Law Firms. Organized by the Social Media Association, our discussion centered on how attorneys and firms could benefit from social media and specific tactics to improve their results. (more…)