Blog
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How to position yourself as an expert to attract clients – Part 2
Wouldn’t it be great to be considered an expert in your field? What better way to attract business. It’s not a myste
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How to position yourself as an expert to attract clients – Part 1
How can you be seen as an expert people turn to for help on a particular problem? In an increasingly competitive marketp
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4 strategies for business and marketing success
In the last few months I attended 2 very different events on how to grow and compete as a business. Both addressed the i
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It’s July. Do you know how your marketing is doing?
In December, we wrote about 3 reasons why you didn’t achieve your marketing goals in 2014. Well, we’re now 6 months
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12 ways to promote your e-book or white paper to bring in leads – Part 2
We all hate the prospect of giving our contact information to a new website and being hit with sales pitches. But we’l
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12 ways to promote your e-book or white paper to bring in leads – Part 1
Articles, blogs, videos, and other content all help to build visibility and credibility. However, often that content isn
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How to find small firm marketing success – Part 2
Want to make the most of your marketing resources? In my last post, I shared 5 takeaways from a LMA small firm marketer
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How to find small firm marketing success – Part 1
Small firms may have fewer resources than larger firms, but that doesn’t mean they can’t be just as innovative,
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Attract more clients with niche-focused marketing
Are you worried you may lose business if you don’t market to every kind of client you’re capable of handling? A lot
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5 musts for being a thought leader
Your clients and prospects are inundated with information online to help them solve their problems. Some of the informat
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