Do’s and don’ts for successful networking

Are you networking effectively? I’m no expert, but I have been inspired by some pros who are much better at it than me. The number one rule is that if you view networking as a way to sell your services or get people to help you, then you probably aren’t being successful. Networking should focus on building long-term relationships. To that end, there are some definite do’s and don’ts that can help improve your results. (more…)

Help people first; get business second

There’s the old adage that it’s better to give than to receive. Many people believe that in their personal life, but few seem to carry that idea into their business life. Helping people in a business setting is just as important and can reap substantial rewards personally and financially. It enables you to build stronger relationships with others which can make your work and personal life more fulfilling as well as eventually lead to business. The next time you are wondering why no one is sending you clients, consider some of these ways you can help them first: (more…)

7 things to do this summer to improve your marketing

It’s summer, and for many, work-related activities slow down. For others, summer may offer access to additional help because of interns or the opportunity to hire part-time students. In any event, your marketing efforts should not be put on hold. This can be a good time to do things that often get put off. (more…)

New Year’s resolutions to jump start your marketing

Like it or not, you need to market your practice if you want to ensure a steady revenue stream. The start of a new year is a good time to look at what’s working or not with your existing marketing and resolve to do better or try new ways to market. Here are a few resolutions to consider for 2018: (more…)