No time for content marketing? 7 tips for successfully repurposing your content-Part 1

4th, Jan 2016

Content marketing is a proven way to attract and retain clients, but it’s also time-consuming. Fortunately, there are tactics that can help you make the most of every piece of content you create. You can repurpose and repackage your information in myriad ways in order to get more value from it. And best of all, not only will these methods save you time (and money), but they will help you expand your reach and better promote your firm.

The first step is to gather all the content you already have – old presentations, articles, newsletters, blog posts, internal and client memos, research, etc. Then use the tips below to help you revise your existing content to create new material. And going forward, remember to do the same thing with each new piece you create. You should always be thinking – What else can I do with this material? Here are 4 tips to get your started:

1. Slice and dice. Break up your content so that it is easier to read and also more engaging when it’s distributed via social media and email. For example, a longer article can be turned into several blog posts. Edit an audio or video recording into a series of short clips. Take the written portion of a presentation (ex. PowerPoint) and post (in whole or part) on your website as well as share it via social media channels such as LinkedIn and SlideShare.

2. Expand and combine. It is a lot faster to create short pieces of content. But eventually, you should look at merging them into a more in-depth piece. Several related blog posts can be turned into an article, white paper, eBook or presentation giving you a whole new marketing opportunity.

3. Update and revise. Is your older content still current? How much updating does it need? Is the information still helpful to an audience you want to attract? Previously published content can be updated with new developments, citations to more recent sources, case studies, examples, and other commentary to create something new and compelling without having to start from scratch.

4. Create visuals. Develop charts, graphs, images, infographics and video. You can add these components to written content to add impact to the text. However, they can also be used alone to attract interest on your website, social media and emails. A great visual can tell a story in a more engaging way than text and it’s also a way to entice people to want to read more. One study found that articles containing relevant images got 94% more total views than articles without them.

In our next post, we’ll cover 3 more tips to help you get more value out of your content.

Do you need help with your own content marketing? Contact us for a free consultation.

Tagged: editorial strategy and planning, repurposing content, tips