Tag: editorial strategy and planning

12 do’s and don’ts when using AI to create content

If you haven’t tried ChatGPT, Copilot or other generative artificial intelligence tools, now is the time. One way to use them is to help efficiently produce educational and marketing content to attract more clients. There are legitimate concerns about AI but the key is to treat it as a tool that can aid in content creation rather than as a replacement for human writers. (more…)

6 big marketing mistakes to avoid in 2022

In January, I presented a program on How to Successfully Market Your Firm in 2022. The reality is that what it takes to be successful doesn’t change that much from year to year. Thanks to COVID, some firms have put a new focus on marketing, but even as they spend more money, they keep making the same mistakes. So, the bulk of my program and this blog post is focused on identifying those problem areas and giving advice on how to fix them. (more…)

10 steps to social media success

Social media marketing is most effective when it is based on a well-thought-out strategy. Random posting is mostly a waste of time and money. You want to focus your social media activities where they are most likely to give you results. Whether you are just getting started or trying to improve your efforts, follow these steps to be more successful: (more…)

6 questions you must ask before writing anything to promote your business

It doesn’t matter whether you are writing for your website, social media, ads, articles or other outlets, you must plan first, write second. To that end, always ask yourself these 6 key questions to ensure your content will be effective at helping you achieve your goals and promote your business. (more…)

How to start a successful blog in 2021

A blog is a proven way to attract and retain clients. It provides a platform for regularly sharing helpful information that your audience wants to know about. When done effectively, it drives traffic to your website, enhances your credibility, and helps you stay top of mind with referral sources. The good news is that blogging gives you significant flexibility in creating something that will help you get more business. If you are considering a blog or you already have one, but it isn’t meeting your expectations, check out these tips: (more…)

What does Google say about you? 6 tips to help beef up your online presence

When was the last time you googled your name? If you haven’t in a while, do it now and regularly hereafter. Studies show that over 70% of people research someone online before hiring or doing business with them. They may google you before or after contacting you to verify your credentials, learn more about you, and/or compare you to competitors. That’s why it’s essential to pay attention to what shows up in your Google results and think about how you can beef up your online presence. (more…)

5 tips to help you develop great blog post topics

One of the toughest aspects of blogging is coming up with topics. It’s even worse when you feel under pressure to produce something. The better way to go is to sit down periodically (alone or with staff members) and brainstorm ideas. Ideally, you can develop a bunch of topics at once, so you don’t have to go through this exercise very often. Here are a few tips to help get your brainstorming session started: (more…)

7 things to do this summer to improve your marketing

It’s summer, and for many, work-related activities slow down. For others, summer may offer access to additional help because of interns or the opportunity to hire part-time students. In any event, your marketing efforts should not be put on hold. This can be a good time to do things that often get put off. (more…)

How to maximize your email newsletter

Email newsletters are a valuable marketing tool with numerous benefits. Yet there are many firms that don’t send one out or, if they do, fail to leverage it in the right ways. Often firms think that no one really pays attention to emails anymore. However, despite the fact that we all get lots of emails, studies still show that email newsletters are an effective marketing channel. (more…)