Category: content marketing strategy

6 ways to leverage LinkedIn to promote your niche

If you have a niche specialty, it’s important to flaunt it. You want people to know what you do and the benefits you offer so when an opportunity arises, you are the one they turn to for help. LinkedIn provides one of the best and most cost-effective tools to promote a niche. It helps you establish your expertise, build relationships with your network and reach new audiences. To make the most of LinkedIn, take these steps: (more…)

How to promote your public speaking on LinkedIn

If you are planning an educational program, you want to get the most marketing value out of it. Public speaking is an excellent way to promote your expertise, stay top of mind with contacts and attract new prospects. However, simply doing a presentation won’t get you very far. Instead, you should take advantage of an array of marketing channels to help you reach the right people. One of the most cost-effective and successful of these is LinkedIn. Whether you are hosting your own seminar/webinar or speaking at an event organized by a third party, here are a few ways you can leverage LinkedIn: (more…)

Do you sound just like your competitors?

It’s one of the biggest marketing challenges professionals face – how to distinguish themselves from competitors. How many ways can you say that you advocate for your client’s best interests or help them minimize liability, reduce taxes, increase revenue, be more efficient, etc.? What do you do that is really so different from other lawyers, accountants, financial advisors or others in your field? (more…)

6 big marketing mistakes to avoid in 2022

In January, I presented a program on How to Successfully Market Your Firm in 2022. The reality is that what it takes to be successful doesn’t change that much from year to year. Thanks to COVID, some firms have put a new focus on marketing, but even as they spend more money, they keep making the same mistakes. So, the bulk of my program and this blog post is focused on identifying those problem areas and giving advice on how to fix them. (more…)

How to use evergreen content to market your expertise

Lawyers, accountants and other professionals often want to be seen as experts in their field but find it difficult to commit the time to achieve that goal. “Experts” need to consistently demonstrate their knowledge through writing and speaking. A single speaking engagement, published article or quote in the newspaper is not enough. While it is important to show you are knowledgeable about the latest developments in your field, you can also showcase your expertise with “evergreen content.” The added benefit is that it also saves time. (more…)

10 steps to social media success

Social media marketing is most effective when it is based on a well-thought-out strategy. Random posting is mostly a waste of time and money. You want to focus your social media activities where they are most likely to give you results. Whether you are just getting started or trying to improve your efforts, follow these steps to be more successful: (more…)

6 questions you must ask before writing anything to promote your business

It doesn’t matter whether you are writing for your website, social media, ads, articles or other outlets, you must plan first, write second. To that end, always ask yourself these 6 key questions to ensure your content will be effective at helping you achieve your goals and promote your business. (more…)

6 types of content you must share on LinkedIn to help your business

When you join a networking group, you know you have to go to meetings regularly and talk to people. LinkedIn is another form of networking with the same rules. You have to show up consistently and communicate with others. The primary way to do that is to post content. But what type of content should you post that will be interesting to your audience and help your business? (more…)

Don’t make these marketing mistakes

Finding the best way to market your business involves hard work and trial and error. While there is no easy path to effective marketing, avoiding some common mistakes can put you on the right track to marketing success. (more…)