8 ways to promote your virtual event

Have you developed a strategic plan for public speaking as discussed in our last post? Now you are ready for the next step. While as part of your plan you should have thought generally about how you will market your virtual event, you need to go into more specifics once you have developed a program. Here are some tactics you should use to build interest in your virtual event: (more…)

What does Google say about you? 6 tips to help beef up your online presence

When was the last time you googled your name? If you haven’t in a while, do it now and regularly hereafter. Studies show that over 70% of people research someone online before hiring or doing business with them. They may google you before or after contacting you to verify your credentials, learn more about you, and/or compare you to competitors. That’s why it’s essential to pay attention to what shows up in your Google results and think about how you can beef up your online presence. (more…)

Podcasting tips to build your business and your brand

Do you listen to podcasts? According to Edison Research, podcasting is the fastest growing type of media and the business world is taking notice. Whether you want to start your own podcast or get attention on someone else’s, there are tremendous opportunities to maximize podcasting. Recently, I heard 2 educational programs on podcasting. With thanks to the speakers on both panels, I am sharing some of their great insights to help others interested in leveraging podcasting to build their business. (more…)

5 ways video can jumpstart your digital marketing

Many professional service firms are far behind other industries in adopting video marketing, but it is slowly changing. Why? Because video is effective across every marketing communication touchpoint. (more…)

5 tips to help you develop great blog post topics

One of the toughest aspects of blogging is coming up with topics. It’s even worse when you feel under pressure to produce something. The better way to go is to sit down periodically (alone or with staff members) and brainstorm ideas. Ideally, you can develop a bunch of topics at once, so you don’t have to go through this exercise very often. Here are a few tips to help get your brainstorming session started: (more…)

7 things to do this summer to improve your marketing

It’s summer, and for many, work-related activities slow down. For others, summer may offer access to additional help because of interns or the opportunity to hire part-time students. In any event, your marketing efforts should not be put on hold. This can be a good time to do things that often get put off. (more…)

7 myths about social media that are hurting your business

Are you uncomfortable with or skeptical about social media marketing? Many professionals misunderstand what social media is about and how it can help their business. For instance, do the myths below sound familiar? Beliefs like these are keeping you from taking advantage of an inexpensive and effective way to market your practice. (more…)

9 tips for integrating video into your marketing strategy

The latest video marketing statistics illustrate why firms should be using video content to more effectively reach and engage their target audiences. However, many professional service firms have been slow to use video. At a recent Legal Marketing Association program, a panel of experts shared best practices for getting started with video. (more…)

Personal branding tips to grow your business

By Edie Reinhardt and Marla Seiden.

Do you have a personal brand? Many people don’t know what a personal brand is and can’t identify their own brand. As a result, they can’t maximize their brand to improve their career and business prospects. Your brand describes what you’re known for and what people expect from you. (more…)