Category: business strategy

Yes, you can find time to market. Here’s how.

One of the most common reasons I hear for why professionals don’t market their business is they don’t have time. Time is certainly a big factor. It’s very hard to run a business, handle clients and have a personal life. However, I think there is also another factor at play. A lot of professionals don’t like to market. If you dread marketing, then consciously or not, you won’t make time for it. How to get past that feeling is harder. Here are a few tips to help you find and want to find time for marketing: (more…)

7 myths about social media that are hurting your business

Are you uncomfortable with or skeptical about social media marketing? Many professionals misunderstand what social media is about and how it can help their business. For instance, do the myths below sound familiar? Beliefs like these are keeping you from taking advantage of an inexpensive and effective way to market your practice. (more…)

New Year’s resolutions to jump start your marketing

Like it or not, you need to market your practice if you want to ensure a steady revenue stream. The start of a new year is a good time to look at what’s working or not with your existing marketing and resolve to do better or try new ways to market. Here are a few resolutions to consider for 2018: (more…)

6 steps to creating a marketing budget to grow your business

One of the biggest reasons marketing fails is because firms don’t set aside appropriate resources to getting it done. Regardless of the size of your budget, if you want to be effective, you need to think carefully about how and where you spend your time and money. How do you do that? (more…)

Biggest marketing takeaways for small firms

How can small firms improve their marketing? Earlier this month, I joined a panel discussion on marketing at the Long Island Tax Professionals Symposium sharing tips on how small firms can successfully market their practice. Regardless of what kind of professional service firm you have, the same rules apply – firms must clearly differentiate themselves, be consistent in their marketing and focus on building relationships. (more…)

12 ways to stay top of mind with your referral sources

For professional service firms, referrals will always be a significant way to get new business. However, you can’t get a referral if you don’t stay top of mind with your referral sources. The trick is to promote yourself using a mix of marketing channels. You never know what type of marketing your contacts may see so you want to be visible in lots of different ways. (more…)

How to maximize your email newsletter

Email newsletters are a valuable marketing tool with numerous benefits. Yet there are many firms that don’t send one out or, if they do, fail to leverage it in the right ways. Often firms think that no one really pays attention to emails anymore. However, despite the fact that we all get lots of emails, studies still show that email newsletters are an effective marketing channel. (more…)

How marketing can grow your business

Do you know what it takes to grow your business? At a recent program hosted by The Alternative Board, speaker, Pete Hayes of Chief Outsiders, spoke about how the right “Insight, Strategy and Execution” can drive business growth. (more…)

7 tips for effectively marketing your niche

Developing a niche is a great way to attract clients and build a distinctive brand for your firm. It differentiates you and your marketing will be more successful and effective because you are focused on your unique expertise and who you want to attract. (more…)