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How can small firms improve their marketing? Earlier this month, I joined a panel discussion on marketing at the Long Is

By Edie Reinhardt and Marla Seiden. Do you have a personal brand? Many people don’t know what a personal brand is a

For professional services firms, referrals will always be a significant way to get new business. However, you can’t ge

Many professionals aren’t comfortable with marketing. Good marketing isn’t a mystery, but it does take time to figur

Email newsletters are a valuable marketing tool with numerous benefits. Yet there are many firms that don’t send one o

Do you have a blog or want to start one? Blogging has many proven benefits as an integral part of your marketing strateg

Marketing doesn’t have to cost a fortune. There are a lot of free and low cost tools available, which are especially u

Do you know what it takes to grow your business? At a recent program hosted by The Alternative Board, speaker, Pete Haye

Content marketing is a proven way to attract and retain clients. However, producing high-quality effective content is a

Developing a niche is a great way to attract clients and build a distinctive brand for your firm. It differentiates you