Top strategies for marketing your speaking event
19th, Mar 2016
Do you speak at seminars? It’s a great way to market yourself, but too many professionals just focus on the event itself and forget about how it can be leveraged both before and afterwards to gain more visibility and attract clients. Whether you are presenting at your own event or one given by a third-party, use these tactics to get the most attention for yourself and the event:
1. Publish teasers. Use your email newsletter, blogs and social media to talk about the issues that will be discussed in your presentation. You want to do more than send out marketing copy describing the event. Give people something educational – information they can use, like quick tips, questions to think about, etc. Your goal is to generate interest in the event and in you. Ideally people will want to register, but if not, it still highlights your expertise and credibility in a memorable way.
2. Conduct a survey. Ask your contacts their opinion about issues relevant to the presentation. Surveys are a great way to promote the event and also will make your presentation that much better because your audience told you some of the things they are interested in hearing about. But keep it simple – only a few questions. You can promote the survey to your contacts and social media network, but also ask the organizer of the event if they can also send out or promote the survey link. By the way, Survey Monkey is a great tool for creating surveys and gathering responses online.
3. Partner with others. If it’s your own event, look to bring in other speakers or sponsors who can add value to the presentation as well as help to promote the event.
4. Leverage the marketing done by the organizer and other participants. If you are working with a third party, it’s great to pass along or “like” the marketing pieces they are putting out.
During the event:
5. Record the event (audio or video). There is so much you can do with this post-event (see below). First check with organizers to make sure you can record it, or if they are recording the event, find out whether you will be able to get a copy and how you can use it. Hire a good videographer who can create a high-quality video and edit afterwards.
6. Take pictures. Post photos to your website and social media.
7. Tweet. Have someone tweet during the event.
8. Take notes. Designate someone to take notes during the event about what questions were asked or interesting points made. This is less important if you are getting the presentation recorded.
9. Interview panelists and attendees. Ask others about their challenges, their highlights from the event, etc. It will make good fodder for follow up content about the event (see below). Remember to get their contact information so you send them your draft if you’re quoting them and links to the final version. Panelists in particular may be very happy to promote your article/post if you’ve mentioned them.
10. Ask people to sign up to get your presentation or other information. You can collect business cards or have people sign up via text message (Constant Contact and other email providers have a way to do this).
11. Repurpose the recording. The event can be made available on your website as an on-demand webinar. It can also be edited into shorter clips for your site, YouTube or other social media.
12. Post and distribute the PowerPoint. The PowerPoint can be edited and posted on your site as well as on SlideShare, LinkedIn profiles and other social media channels. If you are concerned about giving too much away, just post an abridged version. Also send your PowerPoint to attendees.
13. Create related articles, white papers and blog posts. Provide takeaways and recaps, talk about the questions that came up, comments from panelists and attendees, etc. Promote these via email and social media. Remember each piece of content provides another marketing opportunity.
Make the most of your presentation with these marketing tips.
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