Blog
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12 strategies to heat up your firm’s marketing this summer
Summer can present some unique opportunities to market your firm. Work and networking events may have slowed giving you
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How to use social media effectively to build your business
If there was a place where you could easily find your clients, prospects, referral sources and competitors, wouldn’t y
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12 tips for building an effective LinkedIn network
LinkedIn offers the potential to connect with people you wouldn’t otherwise meet. However, a vast network isn’t nece
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9 tips for gathering intelligence on your clients to help your business
We all think we know what clients and prospects care about and want from us. The reality is that we often miss important
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8 do’s and don’ts for creating an effective PowerPoint presentation
A staple of many seminars and webinars is a PowerPoint presentation. While they can be valuable in highlighting the key
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How often should you update your website?
For professional service firms, a well-designed and informative website is a powerful tool for establishing credibility,
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6 ways to leverage LinkedIn to promote your niche
If you have a niche specialty, it’s important to flaunt it. You want people to know what you do and the benefits you o
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Can’t make time for marketing? 10 tips to get you started
Are you struggling to find the right balance between your responsibilities helping clients and running and marketing you
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How to promote your public speaking on LinkedIn
If you are planning an educational program, you want to get the most marketing value out of it. Public speaking is an ex
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What do you do? 9 mistakes you are making answering that question
"What do you do?" That’s the first question at every networking event. But it’s also the question implicitly asked w
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