Is your website working for you? 10 things to check now.

5th, Sep 2025

Your website isn’t just a digital brochure. It’s a powerful tool for building credibility, attracting clients and staying top of mind with your network. But just like any tool, it needs regular attention to stay effective. Your website should reflect your current expertise and make it easy for prospective clients to understand who you are, what you do and why they should trust you.

Here are 10 things to check now to make sure your website is working for you.

1. Is your core content up to date?

Review your Home, About, Services, Bio and similar pages for inaccurate or missing information. Have you recently launched or dropped services or prioritized certain types of clients? Are there time-related references that should be updated, such as your years in business or mentions of “recent” activities that are old? Are you using dated terminology or images? Have you included recent achievements, speaking engagements, certifications or media mentions? Your website should reflect the best and most current you.

2. When did you last add a blog post, article or news item?

If you have a blog or page with news or publications, it needs to have recent content. Your last blog, article or news item shouldn’t be from years ago. It sends the wrong message. You want to demonstrate that you’re active, well-informed and regularly share your expertise.

3. Do you highlight recent client successes or testimonials?

People trust what others say about you more than what you say about yourself. If your success stories are clearly old or you don’t have testimonials, you’re missing an opportunity to build credibility.

4. Is your website mobile-friendly?

More than half of all web traffic comes from mobile devices. Pull up your website on your phone. Is it easy to navigate? Does the layout adjust properly for smaller screens? If not, it’s time for an upgrade.

5. How quickly does your site load?

Visitors won’t wait more than a few seconds for your site to load before they leave. Google will also factor in site speed when determining which websites to show at the top of search results, with faster sites more likely to rank higher. Test your website speed using these tools.

6. Do you have any broken links, malfunctioning forms or integrations or outdated downloads?

Click through your main pages and check for links that lead to nowhere, features that don’t work or old downloadable PDFs. These create frustration and suggest you’re neglecting your site.

7. Are you using clear calls to action (CTAs)?

Every page of your site should help guide the visitor to the next step, whether that’s contacting you, linking to more information, signing up for something (webinar, newsletter, etc.) or scheduling a consultation. Make sure your CTAs are clear, relevant and easily seen.

8. Does the design still represent your brand?

Design trends evolve. Even small tweaks like updating colors, photos or font choices can give your site a modern feel. Look at the websites of some of your competitors. If your website feels dated or doesn’t match your current brand identity, it might be time for a refresh.

9. Do you have analytics set up (and are you checking them)?

Your website can tell you a lot about what’s working and what’s not. Tools like Google Analytics or your website’s built-in stats can show you where visitors come from, which pages they spend the most time on and where they drop off. Regularly reviewing this data helps you make smarter decisions about updates and improvements.

10. Is your site secure and maintained?

If you use WordPress or another content management system, regular updates to the platform, plugins and themes are essential for security. An unmaintained site is a liability and could be vulnerable to hacking.

A website that looks professional, functions smoothly and reflects your current business builds trust and drives growth. By reviewing these 10 areas regularly, you ensure your digital presence stays aligned with your business goals and your clients’ expectations.

Need help evaluating your site? Contact us for a consultation. We can assess your site to determine whether it’s working for you.

Tagged: website