How to develop a personal marketing plan to get ahead in your career

If you aren’t an owner or partner at a firm, you may not feel much pressure to market yourself. However, even if no one is pushing you to bring in new business today and you’re not looking for a job, you want to devote time to marketing to build your reputation and position yourself for new opportunities at your present firm or elsewhere. Learning to market yourself effectively can make a substantial difference in your career. Ideally, your firm will actively assist your efforts because you are bringing attention to the firm, but either way, your first step is to develop a personal marketing plan. (more…)

10 ways a summer intern can help with your marketing

College is almost out so this is the time to be looking for summer interns if you haven’t already done so. Students want experience in their chosen profession. Businesses need assistance at a reasonable cost. Internships serve both these purposes and more. Marketing interns are particularly useful because they can help with both administrative and creative tasks that are essential to effectively promoting your firm. Below are some suggestions for how a marketing intern can assist you, but explore other options depending on your hire’s education, work experience, strengths and weaknesses and your firm’s needs. (more…)

6 big marketing mistakes to avoid in 2022

In January, I presented a program on How to Successfully Market Your Firm in 2022. The reality is that what it takes to be successful doesn’t change that much from year to year. Thanks to COVID, some firms have put a new focus on marketing, but even as they spend more money, they keep making the same mistakes. So, the bulk of my program and this blog post is focused on identifying those problem areas and giving advice on how to fix them. (more…)

10 steps to social media success

Social media marketing is most effective when it is based on a well-thought-out strategy. Random posting is mostly a waste of time and money. You want to focus your social media activities where they are most likely to give you results. Whether you are just getting started or trying to improve your efforts, follow these steps to be more successful: (more…)

Marketing 101 for introverts

Years ago, I read the book Quiet: The Power of Introverts in a World That Can’t Stop Talking. I recognized myself in the book and gained a new appreciation for the benefits of being an introvert. While the book talks about the value that introverts bring to any situation, it is tough to be an introvert and market yourself. When I started my own business, I realized I had to get out of my comfort zone because I needed to make lots of new connections. (more…)

6 types of content you must share on LinkedIn to help your business

When you join a networking group, you know you have to go to meetings regularly and talk to people. LinkedIn is another form of networking with the same rules. You have to show up consistently and communicate with others. The primary way to do that is to post content. But what type of content should you post that will be interesting to your audience and help your business? (more…)

5 musts for your LinkedIn profile

LinkedIn is the most important social media platform for those who provide professional services. Every lawyer, accountant, financial advisor, and consultant should be active on LinkedIn regardless of whether they are targeting consumers or businesses as clients. This is because a large portion of business will come from referrals from other professionals who are all on LinkedIn. The first step in maximizing LinkedIn marketing is to develop a strong individual profile page. Here are a few musts to get you started: (more…)

6 big marketing mistakes you don’t want to make

Finding the best way to market your business involves hard work and trial and error. While there is no easy path to effective marketing, avoiding some common mistakes can put you on the right track to marketing success. (more…)

3 things you must do on social media every week to be successful

Legal and financial professionals are usually years behind other businesses when it comes to social media marketing. Yes, professionals often get the majority of their business through referrals, but social media can help increase referrals as well as build your credibility and reach new prospects. In order to compete, at a minimum, professionals must make time for these things every week: (more…)