6 types of content you must share on LinkedIn to help your business

When you join a networking group, you know you have to go to meetings regularly and talk to people. LinkedIn is another form of networking with the same rules. You have to show up consistently and communicate with others. The primary way to do that is to post content. But what type of content should you post that will be interesting to your audience and help your business? (more…)

5 musts for your LinkedIn profile

LinkedIn is the most important social media platform for those who provide professional services. Every lawyer, accountant, financial advisor, and consultant should be active on LinkedIn regardless of whether they are targeting consumers or businesses as clients. This is because a large portion of business will come from referrals from other professionals who are all on LinkedIn. The first step in maximizing LinkedIn marketing is to develop a strong individual profile page. Here are a few musts to get you started: (more…)

6 big marketing mistakes you don’t want to make

Finding the best way to market your business involves hard work and trial and error. While there is no easy path to effective marketing, avoiding some common mistakes can put you on the right track to marketing success. (more…)

3 things you must do on social media every week to be successful

Legal and financial professionals are usually years behind other businesses when it comes to social media marketing. Yes, professionals often get the majority of their business through referrals, but social media can help increase referrals as well as build your credibility and reach new prospects. In order to compete, at a minimum, professionals must make time for these things every week: (more…)

How to get more clients with “owned, earned and paid” media

The most successful marketing incorporates multiple channels to get a message across. Yet, many professionals will focus all of their efforts on one or two things missing great opportunities to develop new business and stay in touch with potential referral sources. This is a big mistake because it often doesn’t cost that much more time or money to push out your marketing piece through other outlets. Before you limit your marketing, consider these options: (more…)

8 ways to promote your virtual event

Have you developed a strategic plan for public speaking as discussed in our last post? Now you are ready for the next step. While as part of your plan you should have thought generally about how you will market your virtual event, you need to go into more specifics once you have developed a program. Here are some tactics you should use to build interest in your virtual event: (more…)

What does Google say about you? 6 tips to help beef up your online presence

When was the last time you googled your name? If you haven’t in a while, do it now and regularly hereafter. Studies show that over 70% of people research someone online before hiring or doing business with them. They may google you before or after contacting you to verify your credentials, learn more about you, and/or compare you to competitors. That’s why it’s essential to pay attention to what shows up in your Google results and think about how you can beef up your online presence. (more…)

9 ways to stay top of mind with your contacts on social media

Social media is most successful as a marketing tool for professionals when you use it to build and maintain a relationship with your contacts. To do that, you need to be helpful and actively engage with your contacts. Occasionally posting something or clicking “like” doesn’t cut it. Instead, follow these suggestions to help you stay top of mind in a meaningful way: (more…)

10 things you can do in your downtime to improve your marketing

Every business has been impacted by COVID-19, but this is not the time to pull back on marketing. It’s not about looking for immediate business. Instead, the focus must be on staying visible with your contacts, so they remember you when they or someone they know needs help in the future. If you do have some extra downtime, here are some tasks that will boost your digital presence. (more…)