Do’s and don’ts for successful networking

Are you networking effectively? I’m no expert, but I have been inspired by some pros who are much better at it than me. The number one rule is that if you view networking as a way to sell your services or get people to help you, then you probably aren’t being successful. Networking should focus on building long-term relationships. To that end, there are some definite do’s and don’ts that can help improve your results. (more…)

8 reasons why people aren’t liking or sharing your social media posts

Many professionals reject social media marketing because they think it takes too much time with little pay off. When they do post articles, they don’t get much of a response, so they feel it doesn’t work. However, social media, like all marketing, is about targeting, consistency, and quality. If you aren’t seeing results in your social media marketing, consider whether some of the following issues may be the problem: (more…)

7 myths about social media that are hurting your business

Are you uncomfortable with or skeptical about social media marketing? Many professionals misunderstand what social media is about and how it can help their business. For instance, do the myths below sound familiar? Beliefs like these are keeping you from taking advantage of an inexpensive and effective way to market your practice. (more…)

New Year’s resolutions to jump start your marketing

Like it or not, you need to market your practice if you want to ensure a steady revenue stream. The start of a new year is a good time to look at what’s working or not with your existing marketing and resolve to do better or try new ways to market. Here are a few resolutions to consider for 2018: (more…)

Personal branding tips to grow your business

By Edie Reinhardt and Marla Seiden.

Do you have a personal brand? Many people don’t know what a personal brand is and can’t identify their own brand. As a result, they can’t maximize their brand to improve their career and business prospects. Your brand describes what you’re known for and what people expect from you. (more…)

Top 10 marketing dos and don’ts

Many professionals aren’t comfortable with marketing. Good marketing isn’t a mystery, but it does take time to figure out. A good way to get started is to consider some marketing dos and don’ts to guide your efforts so they will be more effective in attracting business. (more…)

Top 10 Marketing Tips for 2017

Successful marketing is tough. There isn’t a magic bullet, but there are tactics that can help you succeed. We’ve created a list of some of our favorite tips to take you into the new year (more…)

How to build an online presence

Are you concerned about your online presence? Earlier this month I spoke on a panel about Building an Online Presence, hosted by the Organizational Development (more…)

8 marketing musts for your firm

Marketing or building market strategy

Everyone wants tips to help market themselves. We’re all hoping to hear the one thing that we can do to magically bring in business. Unfortunately there is no one thing, but there are lots of little things that can help. I work a lot with lawyers and was recently on a radio show to talk about Marketing Tips for Attorneys. To prepare, the host, Ken Landau, asked me to come in with 30 tips. I’m not sure how many we actually got to, but here’s a sampling to get you started whether you are a lawyer or other kind of professional:

1. Have a strong LinkedIn profile. When someone googles your name, your LinkedIn bio is usually one of the top results. What do you want people to see there? It’s your opportunity to impress them and stand out from the competition. Don’t waste it. And don’t rely on people going to your website to read your bio there. Some may only look at your LinkedIn profile.

2. Share content regularly on social media– both your content and other people’s. Social media is like networking. You have to be out there consistently, get involved, follow up with people you meet and stay in touch. Every time you share something on social media your network will see it. Post your own stuff, but also like and comment on other people’s posts, ask questions, and start a discussion. It will build your credibility and a lot of people will reciprocate, which will expand your reach to everyone in their network. And remember to join and share posts within groups. That gets you in front of members of the group even if they aren’t part of your direct network.

3. Focus on a niche. Stop trying to be everything to everyone. Focus on a specific area, type of client, business model, etc. It’s better to focus limited marketing resources on a niche area rather than spreading them all over multiple areas. Ultimately it will bring you better leads and more money. (Check out Inc.’s, How to Narrow your Target Market for more tips.)

4. Position yourself as an expert. This goes along with focusing on a niche. Identify a topic, issue, specialty, etc. where you have experience and you can speak with authority. Get known for that by speaking and writing about that area consistently. Make sure your marketing message highlights that expertise. Again focusing on a narrow area brings better results than saying that you can help anyone with any problem.

5. Blog regularly. In determining how to rank a website, search engines look for sites with high-quality relevant information. They also look for websites that are updated frequently and have lots of pages. Blogging helps with all of these. It boosts a firm’s organic search results when prospects are searching online. And it also makes firms more credible (because they have lots of great content) for prospects who are now on the website and evaluating their services.

6. Involve employees. A recurring problem professionals have is coming up with good topics to write and speak about. Employees can help you create content that is interesting to your readers since they are often dealing with day to day issues with your clients. You want your blog posts, newsletters, presentations, etc. to address the real questions that your prospects have about their problems. Employees can also help promote your content by sharing it via their own social media channels.

7. Seek out relationships with other experts, organizations, and media. Get to know others who speak to the same market you are targeting and are well-known. They can help you build your own credibility and spread your message. But remember you have to help them first.

8. Have a marketing plan. Random acts of marketing are not effective. Create a written plan outlining who you want to specifically target with your marketing and how you’re going to do it. Then make sure you allocate resources (time and money) to getting it done.

For more tips, listen to the radio program.