How to get more clients with “owned, earned and paid” media

The most successful marketing incorporates multiple channels to get a message across. Yet, many professionals will focus all of their efforts on one or two things missing great opportunities to develop new business and stay in touch with potential referral sources. This is a big mistake because it often doesn’t cost that much more time or money to push out your marketing piece through other outlets. Before you limit your marketing, consider these options: (more…)

8 ways to promote your virtual event

Have you developed a strategic plan for public speaking as discussed in our last post? Now you are ready for the next step. While as part of your plan you should have thought generally about how you will market your virtual event, you need to go into more specifics once you have developed a program. Here are some tactics you should use to build interest in your virtual event: (more…)

What does Google say about you? 6 tips to help beef up your online presence

When was the last time you googled your name? If you haven’t in a while, do it now and regularly hereafter. Studies show that over 70% of people research someone online before hiring or doing business with them. They may google you before or after contacting you to verify your credentials, learn more about you, and/or compare you to competitors. That’s why it’s essential to pay attention to what shows up in your Google results and think about how you can beef up your online presence. (more…)

9 ways to stay top of mind with your contacts on social media

Social media is most successful as a marketing tool for professionals when you use it to build and maintain a relationship with your contacts. To do that, you need to be helpful and actively engage with your contacts. Occasionally posting something or clicking “like” doesn’t cut it. Instead, follow these suggestions to help you stay top of mind in a meaningful way: (more…)

10 things you can do in your downtime to improve your marketing

Every business has been impacted by COVID-19, but this is not the time to pull back on marketing. It’s not about looking for immediate business. Instead, the focus must be on staying visible with your contacts, so they remember you when they or someone they know needs help in the future. If you do have some extra downtime, here are some tasks that will boost your digital presence. (more…)

How can lawyers and law firms maximize their social media marketing?

Lawyers are often far behind other professions when it comes to using marketing to grow their business. Fortunately, this is changing, and I was honored recently to be among the panelists addressing Social Media’s Heavy LIFT (LinkedIn, Instagram, Facebook, Twitter) for Lawyers and Law Firms. Organized by the Social Media Association, our discussion centered on how attorneys and firms could benefit from social media and specific tactics to improve their results. (more…)

Labor-saving marketing tips in honor of Labor Day

While you’re enjoying the last few weeks of summer, here are a few quick marketing tips to help you take a break from your hard labor. (more…)

9 simple LinkedIn tips to help increase your revenue

Most professionals have a profile on LinkedIn, but few are taking full advantage of all that LinkedIn has to offer. This is a wasted opportunity because LinkedIn is an effective tool to help you get noticed, stay top of mind and build deeper relationships with your contacts. For those willing to spend at least 15 minutes a day on LinkedIn, there are great rewards. Remember that as you take these steps: (more…)

Marketing musts for the summer

While summer can offer a slower pace for many firms, most of us can’t afford to forget about marketing for a few months. Summer can be a good time to take on marketing-related tasks that often get neglected but can pave the way for better results for the remainder of the year and beyond. (more…)