How to get employees to help market your firm
In many professional service firms, only a small percentage of people are actively engaged in marketing. The remaining employees don’t participate. The reason for this is usually some combination of them being uncomfortable with marketing and/or not being asked or required to do it. However, it is a huge missed opportunity not to get them involved in at least small ways. (more…)
How can you maximize the ROI on your marketing? Think long-term.
If you are a business owner, where do you see your business in 3 years or 5 years? It’s easy to just focus on planning for the current or upcoming year. But if you only look at your revenue and expenses year by year, you are unlikely to make investments in your business that take longer to achieve results. Short-term thinking means losing out on long-term opportunities. (more…)
7 things to do this summer to improve your marketing
It’s summer, and for many, work-related activities slow down. For others, summer may offer access to additional help because of interns or the opportunity to hire part-time students. In any event, your marketing efforts should not be put on hold. This can be a good time to do things that often get put off. (more…)
New Year’s resolutions to jump start your marketing
Like it or not, you need to market your practice if you want to ensure a steady revenue stream. The start of a new year is a good time to look at what’s working or not with your existing marketing and resolve to do better or try new ways to market. Here are a few resolutions to consider for 2018: (more…)