Tag: goal planning

Can’t make time for marketing? 10 tips to get you started

Are you struggling to find the right balance between your responsibilities helping clients and running and marketing your business? There is no magic to finding time for marketing. You have to make the commitment and then prioritize and plan ruthlessly to make it happen. But, to help you get started, check out these tips: (more…)

How to get out of your marketing rut

Does this sound familiar? You haven’t significantly updated your website or social media profiles in years. You keep sponsoring the same events even though you don’t get any new leads from them. At networking events, you spend the bulk of your time with people you already know. You supposedly commit to writing more articles or doing more presentations but a year later nothing has changed. Your firm’s income is relatively stable but much of your new business is coming from existing referral sources, not fresh ones. (more…)

How to develop a personal marketing plan to get ahead in your career

If you aren’t an owner or partner at a firm, you may not feel much pressure to market yourself. However, even if no one is pushing you to bring in new business today and you’re not looking for a job, you want to devote time to marketing to build your reputation and position yourself for new opportunities at your present firm or elsewhere. Learning to market yourself effectively can make a substantial difference in your career. Ideally, your firm will actively assist your efforts because you are bringing attention to the firm, but either way, your first step is to develop a personal marketing plan. (more…)

How women can strengthen their personal brand

In honor of Women’s History Month, I am dedicating this post to helping women with their personal brand. That’s not to imply that men don’t also need a strong brand and these tips work well for them too. However, I think that women need to pay extra attention to shaping and promoting an effective brand. The reality is that even in professions where women are well-represented, as you go up the food chain into senior management there are fewer and fewer women. (more…)

How to grow your firm: Lessons from the Legal Trends Report

The latest Legal Trends Report 2019 surveyed more than 2500 lawyers and 2000 consumers to help identify why some firms succeed in increasing revenue and others don’t. While the focus was on mostly smaller law firms, the results could apply to any professional service firm. Notably, the report found several key areas that firms are neglecting that could make a substantial impact on their practice. In this post, I want to address a few points that relate to marketing and business development. (more…)

How to get more clients like your “best” clients

All clients are not created equally. While we know that, many of us actively pursue any client rather than focusing on a specific “ideal or best client.” The fear is that if we limit ourselves to only seeking one client type, we may not be able to make enough money. Even if that could be true for your business (but probably isn’t), it is beneficial to identify what kind of clients you really want and how you can get more like them. Here are 4 steps to get you started: (more…)

Marketing musts for the summer

While summer can offer a slower pace for many firms, most of us can’t afford to forget about marketing for a few months. Summer can be a good time to take on marketing-related tasks that often get neglected but can pave the way for better results for the remainder of the year and beyond. (more…)

How to get employees to help market your firm

In many professional service firms, only a small percentage of people are actively engaged in marketing. The remaining employees don’t participate. The reason for this is usually some combination of them being uncomfortable with marketing and/or not being asked or required to do it. However, it is a huge missed opportunity not to get them involved in at least small ways. (more…)

How can you maximize the ROI on your marketing? Think long-term.

If you are a business owner, where do you see your business in 3 years or 5 years? It’s easy to just focus on planning for the current or upcoming year. But if you only look at your revenue and expenses year by year, you are unlikely to make investments in your business that take longer to achieve results. Short-term thinking means losing out on long-term opportunities. (more…)