How to use social media effectively to build your business

If there was a place where you could easily find your clients, prospects, referral sources and competitors, wouldn’t you want to be there? Every day on social media, millions of these individuals are receiving and sharing information relevant to their personal and business lives. (more…)

How to promote your public speaking on LinkedIn

If you are planning an educational program, you want to get the most marketing value out of it. Public speaking is an excellent way to promote your expertise, stay top of mind with contacts and attract new prospects. However, simply doing a presentation won’t get you very far. Instead, you should take advantage of an array of marketing channels to help you reach the right people. One of the most cost-effective and successful of these is LinkedIn. Whether you are hosting your own seminar/webinar or speaking at an event organized by a third party, here are a few ways you can leverage LinkedIn: (more…)

A step-by-step guide to repurposing content

Sharing helpful content such as articles, blog posts and videos is one of the best ways for professionals to promote their expertise, reach potential clients and stay top of mind with existing contacts. However, regularly creating content is time-consuming and difficult. Repurposing everything you do can help alleviate some of that burden and it isn’t hard to do. To repurpose any piece of content, try the tactics detailed below. (more…)

6 questions you must ask before writing anything to promote your business

It doesn’t matter whether you are writing for your website, social media, ads, articles or other outlets, you must plan first, write second. To that end, always ask yourself these 6 key questions to ensure your content will be effective at helping you achieve your goals and promote your business. (more…)

6 types of content you must share on LinkedIn to help your business

When you join a networking group, you know you have to go to meetings regularly and talk to people. LinkedIn is another form of networking with the same rules. You have to show up consistently and communicate with others. The primary way to do that is to post content. But what type of content should you post that will be interesting to your audience and help your business? (more…)

How to start a successful blog in 2021

A blog is a proven way to attract and retain clients. It provides a platform for regularly sharing helpful information that your audience wants to know about. When done effectively, it drives traffic to your website, enhances your credibility, and helps you stay top of mind with referral sources. The good news is that blogging gives you significant flexibility in creating something that will help you get more business. If you are considering a blog or you already have one, but it isn’t meeting your expectations, check out these tips: (more…)

How to get more clients with “owned, earned and paid” media

The most successful marketing incorporates multiple channels to get a message across. Yet, many professionals will focus all of their efforts on one or two things missing great opportunities to develop new business and stay in touch with potential referral sources. This is a big mistake because it often doesn’t cost that much more time or money to push out your marketing piece through other outlets. Before you limit your marketing, consider these options: (more…)

8 ways to promote your virtual event

Have you developed a strategic plan for public speaking as discussed in our last post? Now you are ready for the next step. While as part of your plan you should have thought generally about how you will market your virtual event, you need to go into more specifics once you have developed a program. Here are some tactics you should use to build interest in your virtual event: (more…)

How to improve your ROI on public speaking

Public speaking has always been a very effective way for professionals to market themselves. These days instead of doing a seminar in a room full of people, it’s a webinar or meeting on Zoom or similar platform. But the rules haven’t really changed. If you want to maximize your public speaking and improve your return on investment, the first step is to develop a strategic plan. (more…)