6 questions you must ask before writing anything to promote your business

It doesn’t matter whether you are writing for your website, social media, ads, articles or other outlets, you must plan first, write second. To that end, always ask yourself these 6 key questions to ensure your content will be effective at helping you achieve your goals and promote your business. (more…)

6 types of content you must share on LinkedIn to help your business

When you join a networking group, you know you have to go to meetings regularly and talk to people. LinkedIn is another form of networking with the same rules. You have to show up consistently and communicate with others. The primary way to do that is to post content. But what type of content should you post that will be interesting to your audience and help your business? (more…)

How to start a successful blog in 2021

A blog is a proven way to attract and retain clients. It provides a platform for regularly sharing helpful information that your audience wants to know about. When done effectively, it drives traffic to your website, enhances your credibility, and helps you stay top of mind with referral sources. The good news is that blogging gives you significant flexibility in creating something that will help you get more business. If you are considering a blog or you already have one, but it isn’t meeting your expectations, check out these tips: (more…)

How to improve your ROI on public speaking

Public speaking has always been a very effective way for professionals to market themselves. These days instead of doing a seminar in a room full of people, it’s a webinar or meeting on Zoom or similar platform. But the rules haven’t really changed. If you want to maximize your public speaking and improve your return on investment, the first step is to develop a strategic plan. (more…)

Seven steps to being a successful virtual presenter

By Guest Blogger – Marla Seiden, Seiden Communications

When presenting online, follow the 3 P’s to be an engaging speaker: Prepare – Practice – Passion (more…)

Podcasting tips to build your business and your brand

Do you listen to podcasts? According to Edison Research, podcasting is the fastest growing type of media and the business world is taking notice. Whether you want to start your own podcast or get attention on someone else’s, there are tremendous opportunities to maximize podcasting. Recently, I heard 2 educational programs on podcasting. With thanks to the speakers on both panels, I am sharing some of their great insights to help others interested in leveraging podcasting to build their business. (more…)

Labor-saving marketing tips in honor of Labor Day

While you’re enjoying the last few weeks of summer, here are a few quick marketing tips to help you take a break from your hard labor. (more…)

5 ways video can jumpstart your digital marketing

Many professional service firms are far behind other industries in adopting video marketing, but it is slowly changing. Why? Because video is effective across every marketing communication touchpoint. (more…)

5 tips to help you develop great blog post topics

One of the toughest aspects of blogging is coming up with topics. It’s even worse when you feel under pressure to produce something. The better way to go is to sit down periodically (alone or with staff members) and brainstorm ideas. Ideally, you can develop a bunch of topics at once, so you don’t have to go through this exercise very often. Here are a few tips to help get your brainstorming session started: (more…)