5 musts for your LinkedIn profile

LinkedIn is the most important social media platform for those who provide professional services. Every lawyer, accountant, financial advisor, and consultant should be active on LinkedIn regardless of whether they are targeting consumers or businesses as clients. This is because a large portion of business will come from referrals from other professionals who are all on LinkedIn. The first step in maximizing LinkedIn marketing is to develop a strong individual profile page. Here are a few musts to get you started: (more…)