Problem #1. Relying on a generic marketing message. Many firms use the same overused language to describe what they do, who they help and how they’re “different.” The problem isn’t lack of creativity; it’s being afraid of standing out. Many professionals feel more comfortable saying the same things as their peers; they just want to claim to do it better. However, they offer no proof that they are actually better so it’s just the same old marketing copy.

If you want to improve your results, you have to focus on marketing your differentiators. Identify exactly why someone should hire or refer you over your competitors, what unique value you bring to the relationship and how you help. Be specific and make sure you have proof, such as positive reviews, success stories, case studies, activities like writing and speaking, media quotes, awards, relevant group memberships and other evidence that you are who and what you say you are.

Problem #2. Too much selling and not enough helping. Yes, promote your differentiators, but rather than telling people how great you are, prove it with helpful content. I believe in the 80-20 rule – 20% of the time you can be self-promotional but 80% of the time provide useful information that helps people with their problems. This will demonstrate your expertise and build trust and credibility with your audience. It will help you both attract new attention and stay top of mind with the people you already know. However, in developing content, focus on what your audience cares about – their interests and concerns. Also, remember to repurpose your content so you get the maximum return on your investment. For more on repurposing, see No Time For Content Marketing? 7 Tips For Successfully Repurposing Your Content Part 1 and Part 2.

Problem #3. Neglecting your total online presence. There is more to your online presence than your website or your social media pages. Prospects and referral sources will google you even if they got referred to you and they will compare you to others. First, google yourself and your firm to find out what people will see. Then google some of your competitors. Once you determine where you are lacking, focus on making improvements like adding useful content to your website, becoming more active on social media, stepping up your writing and speaking for third parties, getting more online reviews, increasing backlinks to your website, claiming your Google business listing and employing tactics to improve your search engine ranking.

Problem #4. Having a narrow view of social media. You want to take full advantage of social media especially since it is more cost-effective than many other forms of marketing. It’s a great way to stay top of mind with contacts and get found by new people. So, post a few times a week. Also, interact with others by responding to comments to your posts; liking, commenting on and sharing other people’s posts; sending personal messages to your contacts; and leaving a good review for your contacts on their social media pages. Also, use social media for market intelligence. Look at what your competitors, clients, industry are doing and saying. This can help you better target your message and where you promote it.

Problem #5. Overlooking your follow-up process. The best marketing in the world means nothing if you don’t follow up properly. Document your process for follow-up and track your activities and results to determine if you could be doing better. Explore technology that may help. For example, a CRM (customer relationship management) system may be useful especially if you have multiple employees involved in business development and account management. It provides a more robust database for tracking and managing your contacts and can interface with other programs. Email marketing automation can also help you nurture leads more effectively and with less manual work.

Finally, pay attention to everyone a prospect or referral source may come into contact with on the phone or in person. Poor interactions can easily lose you business, while good ones can help seal the deal. Customer service or sales training may be a good investment for you or your employees to give everyone the people skills they need.

Problem #6. Failing to have a written marketing plan. Before you leap into any significant marketing, create a written marketing plan. This is your roadmap for achieving your goals and putting it all in writing keeps you focused and accountable over the long term so you aren’t distracted and you prioritize your efforts where they count. The worst thing you can do is engage in random acts of marketing where you do a little of this and that without a strategy or thinking about whether it is the best use of your time and money. For more information, read How to Create an Effective Marketing Plan.

Want help with your own marketing, contact us for consultation.

1. Clients are putting less weight on referrals. According to the report, while 59% of clients asked someone they know for a referral, 57% searched on their own through some other means (online search, website, etc.); and 16% did both. However, younger generations (Gen Z and Millennials) gave more weight to a lawyer’s website, online reviews, brand, and image and less weight to referrals as compared to Gen X and Boomers.

Marketing/sales takeaway: It is important to invest significantly in online marketing particularly if you want to attract Millennials and Gen Z clients. Even if that isn’t your client base now, it will be in a few years and you need to be preparing for it. Anyone can search online and find your competitors and make comparisons. While a great online presence may not guarantee you get the business, a lackluster presence could lose you the business as that prospect decides to call another firm before yours.

2. Clients are shopping around and rejecting firms based on first impressions. Regardless of how clients look for a lawyer, 44% believe they need to talk to more than one lawyer to find one that’s right for them, and 57% of those who have shopped for a lawyer say they contacted more than one law firm. Of those who contacted multiple firms, many clients report rejecting firms based on the poor responses of the law firm in their initial contact.

Marketing/sales takeaway: Your first interactions with potential clients are crucial. While marketing might lead someone to you, you could be losing them when they talk to or email your assistant, your associate, or yes, even you personally. The study had some sad statistics about lawyer responsiveness and client service experience. Clio did an email survey of 1000 lawyers and then secretly called and emailed 500 of those firms. Guess what? While the lawyers thought they were doing a good job responding, the reality was very different. Take a close look at how those initial phone calls and emails are really being handled within your firm. Consider sales and customer service training for all lawyers and staff who communicate with clients. All the marketing in the world won’t fix problems like failing to respond in a timely manner or providing vague answers to questions.

3. Clients want concrete information to make their decision. The consumers surveyed indicated that they want to know that a lawyer has handled the type of problem they have and has clients like them. In addition, they are interested in specific information on what to expect from their case, how to proceed and the total cost for their case. If they can’t get answers to their questions, they move on to the next lawyer.

Marketing/sales takeaway. Some of this information can be highlighted on your website and in your marketing (social media, email, writing, public speaking, etc.) Your materials should be clear and concise. Avoid overbroad and generic descriptions of your practice. Showcase your niche expertise instead of trying to be all things to all people. Also remember to provide information in terms your audience will understand. Don’t give them “lawyer speak.” Research your target audience – what they care about, what drives their decision-making and their level of knowledge about the problem they are facing. Tailor your materials to those matters so clients want to talk to you further. In addition, as noted above, all lawyers and staff should be trained to respond to inquiries, so they do not turn off prospective clients.

4. Lack of confidence in running the business is a problem. The survey showed that while 92% of lawyers are very confident in their skills as a lawyer, only 53% are confident in running the business side of their firm. Those feelings have an impact on their level of engagement in some key business aspects of their firm. For example, 70% of lawyers who are more confident in their business skills indicated spending time on marketing compared to only 49% of those not confident in their business skills.

Marketing/sales takeaway. When people are not confident in doing something, they tend to avoid it or minimize its importance. However, lawyers cannot grow their practice if they don’t invest resources in marketing and business development. If you fall into this category, you must actively seek out more opportunities to get education and training in business skills, but particularly in marketing and business development. In addition, bring in outside expertise to help guide your efforts. No one can be an expert in everything. Part of running a business effectively is understanding what you must handle yourself and what to delegate.

If you are a professional trying to grow your business, what are you doing to counteract these trends?

For help with your marketing, contact us for a free consultation.

1. Identify your “best” existing and past clients. How do you define “best?” Are your best clients the ones who paid you the most last year (i.e., gross revenue)? Or are they the most profitable (i.e., you realized the highest hourly rate for your time)? Maybe they represent clients who are the easiest to get or who pay promptly and never complain? Or it could be clients who hire you for the kind of work you enjoy the most? Your definition of the best does not have to be the same as other people’s. It should fit your needs and highlight the specific types of clients you want to have.

2. Create a client profile or buyer persona. If you want to get more clients like your best ones, you need to understand as much about them as possible. You do this by developing a client profile or buyer persona which documents pertinent information to guide your marketing efforts. For example, what are their demographics, stage of life/business, interests, pain points, etc.? How did you get them as clients? Did they come through a certain category of referrals (past clients, colleagues from other firms, specific networking groups, etc.) or some other manner? What drives their decision-making? This information will help you target them more effectively by identifying where you can find them and what message will resonate with them.

3. Prioritize your efforts. Many business experts recommend putting your existing clients into 3 buckets – A, B, and C. Bucket A has your best clients. You want to give them the most attention to retain them and encourage them to give more referrals to you. In addition, you want to use the bulk of your marketing time and money to target more clients like them. Bucket B has your average clients. They need to be kept satisfied, but more importantly, focus on how they could become A clients. What kind of marketing and business development will help you get more business from them directly or through referrals? Bucket C consists of clients who take up a lot more time than the revenue they generate warrants. Often, the C clients are the ones who are easier to get and hard to get rid of because they help pay the firm’s bills even though they are only marginally profitable, if at all. When professionals complain they do not have the time to market, it may be because there is a significant amount of time spent on C clients. Time is money and you must decide whether it makes good business sense to let go of C clients in order to focus on getting As and Bs.

4. Develop a marketing plan. The key to successful marketing is to have a written marketing plan which lays out what you want to accomplish and the actions you will take. The plan should focus specifically on getting more clients like your best clients and outline the strategies and tactics you will use and the resources you will invest in achieving your goals. Random acts of marketing don’t get results. You need to concentrate on targeting your audience consistently using multiple marketing tactics.

Stop wasting time going after any client and use these 4 steps to get your best clients.

For help with your marketing plan, contact us for a consultation.

1. Re-promote. Take articles/blog posts you wrote 6 or more months ago that are still useful and interesting and repost them on social media or share in your email newsletter. Some people may never have seen them the first time around, or if they did, may not remember all the points you made.

2. Repurpose. For every piece of content you produce, you should always find at least 3-4 ways you can repurpose it. For example, create various versions in these formats: short, long, expert-level, beginner-level, consumer-oriented, technical, written, presentation, video, infographics, charts, etc. Now you’ve got content for months.

3. Use a scheduling tool. It’s very time-consuming to consistently share content on social media especially if you have multiple accounts on LinkedIn, Facebook, Twitter and other platforms. Social media management tools like Hootsuite, Buffer and CoSchedule let you schedule your posts in advance from 1 place, keep track of your activity, and get basic analytics.

4. Delegate when possible. You should always be making the highest and best use of your time. That means don’t waste time doing tasks that could be better handled by someone else. Remember your time is money.

Happy Labor Day!

For more ideas, see:

No Time for Content Marketing? 7 Tips For Successfully Repurposing Your Content—Part 1 and Part 2

1. Mid-year checkup. We’re 6 months into the year. What have you done to market your business? What has worked and what hasn’t? Are you on track to meet your goals for the year? What should you be doing differently? If you did not set goals at the start of the year, set them now.

2. Work on your contact database. Leverage staff and interns or hire students to help create or clean up your database. If you don’t have a database, now is the time to build one, especially for email

3. Attend summer networking events. During the summer, many groups go on hiatus, but not all of them. Those that have events often schedule more casual networking which may bring out different people than ordinarily attend the regular networking events.

4. Update your website and social media profiles. Verify your credentials and activities are up to date including memberships, new positions, writing and speaking, publicity, awards, etc. Also, go to the My Network tab on LinkedIn and check out suggestions of people you could connect to and add a personal note if you send them an invitation. You can also email them to further build the connection.

5. Create evergreen content. Evergreen content is content that doesn’t go out of date quickly. Develop blog posts, articles, video or other content that you can use months or even years from now, so you have material you can promote when you don’t have time to create something new.

6. Get into the habit of marketing. If it seems like you are always too busy to market, start with a small commitment of time every week. It doesn’t matter how much time you set aside but pick a set amount and keep to it even if it’s 15 minutes. Then gradually add more time as you get comfortable with your efforts. Little things add up.

For more help, read our related post – It’s July. Do You Know How Your Marketing Is Doing?

Their efforts can help expand your reach, encourage them to feel vested in the success of the firm and build their skills so they become better employees and future partners. They may be resistant, but there are ways to help get past that.

1. Offer lots of choices. Some people enjoy networking at parties, but that’s not the only option. There are many ways to market. They can get involved in an organization – professional association, charity, or business group. For those who don’t feel comfortable socializing, they can write articles or blog posts, do research, help with social media or other tasks.

2. Give them training. No one is born knowing how to market effectively. Depending on the firm’s needs, bring in trainers or send employees to seminars so they can learn how to network, improve their public speaking, use social media, manage their time, and develop other necessary skills. Remember to also educate them on the firm’s brand message so everyone is consistent about what to communicate about the firm.

3. Provide support. In addition to training, firms can maximize employee efforts in other ways such as by creating marketing materials, researching potential prospects or networking opportunities, making appointments, maintaining an updated contact database and other tasks. There are many marketing-related activities that should be delegated to marketing and administrative staff or outsourced to those better able to handle those tasks effectively. That leaves employees free to focus on their specific contribution to marketing.

4. Develop individual marketing plans. Employees should have their own marketing plan which outlines who they want to target with their marketing, what specific steps they will take and establishes specific goals (ex. number of events they will attend, follow up meetings, articles written, etc.). This helps ensure employees are strategic and focused in their marketing efforts.

5. Ask for their feedback and ideas. Employees often are the ones fielding daily questions from clients and may be able to offer insights about what prospects want to know about. This feedback can help you develop the right content and messaging. In addition, some of your employees may have experience with marketing from prior positions and can make suggestions for improvements or be a source for new ideas. Asking for their thoughts also helps them feel engaged in the firm and that their contributions matter.

6. Use a carrot and stick approach. It’s always best to find ways to incentivize employees to want to market. Public praise for their efforts, touting their successes and monetary recognition (salary increase, bonus, gift cards, etc.) certainly help. You want to show them they are truly valued, and you’re not just dumping work on them that they don’t want. On the other hand, if marketing isn’t a requirement at the firm, many employees will opt-out. This means there must be a consequence for not participating. Make it a part of each employee’s annual review and tie it to compensation and promotions.

Everyone doesn’t have to be a rainmaker, but they can contribute to bringing in new business and spreading your marketing message. Use these tips to help encourage their efforts and give them the tools to succeed.

1. You’re not active. Social media is just like networking. You don’t show up occasionally at an event or sit in the corner and expect that you’ll get business from it. You must be visible consistently. Share content regularly – your own and other people’s content. The more you post, the more opportunities to get noticed.

2. The content isn’t interesting to your audience. Who do you want to target with your social media? What do they care about? Your posts should provide helpful or appealing information to them. Focus on what they would consider worthwhile.

3. It’s all one sided. It’s not enough to post something and forget about it. You should look to engage with your audience. For example, tag or mention individuals or organizations in your posts when relevant. Like, share or comment on other people’s content. When you do things to draw positive attention to others, they are more likely to notice you and reciprocate. Also remember if someone makes a substantive comment on your posts, respond to it. You can even ask people to comment on your posts or pose a question for others to answer.

4. There is no visual component. People have short attention spans and studies show that individuals are substantially more likely to respond to visual information than text. So, make sure every post has an image with it – photo, graphic, video, etc.

5. Your timing is bad. There are better and worse times to post content. You can research the optimal times, but remember these are general guidelines. Your individual results may vary so keep track to determine if you have big discrepancies in results. You can use a social media scheduling tool like Hootsuite to schedule your posts in advance.

6. You chose the wrong social media platform. You have to be where your audience is likely to be looking for information and you have to share the right kind of material. For example, LinkedIn is a professional network. Don’t post anything there that you wouldn’t say to your employer or clients.

7. You’re not monitoring your results. Every social media platform lets you see how many people view and engage with your posts. Analyze this regularly for insights into what kind of posts do better than others. You can also test different marketing tactics and gauge the impact. For example, try different headlines, times of day, images, etc. Use your results to make better decisions going forward.

8. You don’t have a plan. None of your marketing should be random. Develop a clear strategy to reach your target audience, reinforce your brand and achieve your objectives. Then set aside appropriate resources (people/time/money/expertise) so it gets done. Otherwise, you will be spending a lot of time to get results which may not mirror your actual goals.

These are just a few examples of issues that may be hurting your online presence. An experienced marketer can give you additional guidance if you are having trouble with your social media marketing efforts.

For more tips on using social media, see Do’s and Don’ts of Using Social Media to Grow Your Business and Social Media Tips For Professional Service Firms.

If you need help with your marketing, contact us for a consultation.

1. If you don’t feel comfortable marketing, figure out why. This is the part where you must analyze yourself, otherwise nothing will really change. Are you insecure about your marketing abilities or worried about rejection? Do you believe marketing isn’t valuable or necessary for your business? Basically, until you feel motivated to market, you won’t do it no matter how anyone tries to help you. A management consultant I know has a great saying “Motivate means you must have a motive to act.”

2. Prioritize ruthlessly. Everything you do and don’t do is a choice. You must not only commit to making marketing a priority, but decide what will move down on your to do list. Learn to say no, stop being a perfectionist and cut back on what isn’t an absolute necessity.

3. Develop a marketing plan. Don’t engage in random acts of marketing. Decide on a few things you want to accomplish and identify how you will get there. Be more specific than saying you want to bring in more clients. What does that mean exactly and how will you do that over the next 3 months, 6 months, 1 year? Write it down so you stay focused on your end goal and you are only spending time on things that will bring you closer to that goal.

4. Delegate when possible. You should always be making the highest and best use of your time. That means don’t waste time doing administrative or client work that doesn’t require your level of expertise. On the marketing side, have others handle many of the necessary tasks. You can hire full- or part-time staff or use freelancers. Remember that when you do it yourself instead of giving it to someone else, it is costing you money because your time is money.

5. Start with a small commitment of time every week. It doesn’t matter how much time you set aside, but pick a set amount and keep to it even if it’s 15 minutes. Then gradually add more time as you get comfortable with your efforts. Little things add up.

6. Put it on your calendar. Select a time that makes sense for how and when you work. Don’t schedule marketing time when you are distracted or tired. Trying to do something you may not like to do, when you can’t concentrate on it, will get you nowhere. Once you figure out when to schedule it, actually put in on your calendar like any other appointment.

7. Take breaks to recharge. We all have times when we lose concentration and our energy levels drop. It’s important to get up, walk around and clear your head. When you return to work, you will find that you are more productive than if you had just continued forcing yourself to go on.

8. Don’t multi-task. Research shows that multi-tasking doesn’t work. It has the opposite effect; interrupting your thinking and making you less productive. In fact, resuming work after being interrupted by an unrelated task takes an average of 23 minutes. So, don’t jump from one thing to another Establish guidelines about when you can be interrupted and for what. When it comes to email, designate certain time periods throughout the day to check and respond to email.

9. Use technology. Software and apps can help you with time keeping, scheduling, keeping track of projects, managing your business, automating marketing, etc. Investigate your options and invest in some good tools that will keep you organized. If needed, get training on how to make the most of your technology.

10. Find what you like to do. There are lots of different ways to market yourself. Some people are great at networking at parties; others like to meet people in small groups. Maybe there is a charity, cause or organization that you could get more involved with that is meaningful to you. You could be a good speaker or writer or perhaps you are comfortable with social media. The better you feel about your activities, the more likely you are to find the time.

Marketing is an investment in your business. If you truly believe in its value, you can find time for it. That doesn’t mean it will be easy, but it can be done with the right planning and help in managing your responsibilities.

1. Regularly reach out to your best contacts. Every month pick a few of your good contacts (referral sources, clients, etc.) and set up a phone call or meeting. Many businesses deal with an 80-20 rule – that is, 80% of their revenue comes from 20% of their clients. Often that’s true with referral sources as well so that a small number of referral sources refer a disproportionate amount of business. It makes sense then to make sure you keep in close touch with those people. Before your phone call or meeting, make sure you prepare. Do some homework about what is going on with their business. Look at their contacts on LinkedIn and identify people you could ask to be introduced to. Also know what you want to get out of the meeting. Pick one or two goals for the meeting and the rest can be left more open-ended. You also must think about how you can help them. Most people feel uncomfortable asking others outright to refer them business or make an introduction, but if you are prepared with ideas on how you can help them, it becomes much easier. Plus, the other person will tend to feel obligated to help you if you first offer to help them.

2. Become more active in an organization or charity. Networking is most successful when you see people often and get to know them. Going to occasional events is fine, but it’s better to pick a group or two and get involved. Join a committee, volunteer to help with an event, take on a leadership role, and attend every event. You will get to know more people and develop a closer relationship with them which will help your marketing efforts. In addition, it’s important to pick a group that is meaningful to you whether it’s a professional organization or a personal cause. You’ll feel good about the time spent with the group and your natural commitment will shine through to others.

3. Set aside a block of time to write something each week for your target audience. Writing is a wonderful way to demonstrate your expertise and build your credibility. Best of all, writing can be anything – a blog post, article, checklist, eBook, chart, practical tip or anything else that your audience would find interesting or informative. Blogging and article writing are particularly effective, but even if you just regularly comment on other people’s posts on social media or share a helpful tip in an email blast, it’s still useful for your marketing. Writing can be time-consuming, so you must allocate specific time and resources to getting it done. Schedule it on your calendar. Otherwise it’s easy to put it off.

4. Use social media. At a minimum, you should be visible on LinkedIn. That means having a strong LinkedIn profile, building a solid network and regularly posting content. LinkedIn is for professionals and business people. Even if your direct clients are consumers, your referral base is likely to be on LinkedIn, so it is a must. You should also have a Facebook presence. This is particularly important if your client base is consumers, but even for those providing services to businesses it has value. Posting to social media helps you stay top of mind with your network and reach new people. Anytime you write or speak, post it to social media. In addition, share interesting articles written by others or like and comment on the posts of your contacts. Just as with writing content, set aside time each week to focus on social media. Start with a small block of time and expand from there as you get more comfortable.

5. Send a monthly email newsletter to contacts. If you aren’t already doing this, start now. If you are sending one out, then make sure you are making the most of it with these tips from one of our prior blog posts. When done the right way, email newsletters provide an inexpensive way to keep in touch with your contacts, highlight your expertise, build credibility and drive traffic to your website.

6. Set goals for the year. It’s not just about big goals like how much money you want to make. Break it down. Do you want to increase new leads by a certain amount? Expand your network of referral sources? Upsell existing clients? Develop a new practice or specialty? Without goals, it is hard to allocate your marketing time effectively. You want to spend time on the things that are most likely to move you closer to your end goals.

What are your marketing resolutions? Start the year off right and commit to improving your marketing.

Contact us for a consultation.

1. Have a plan. The best way to ensure you are spending money effectively is to first develop a marketing plan that outlines your marketing message, who you want to target and how you are going to reach them.

The plan should also lay out your strategic and financial goals. Are you looking to grow revenue? Raise your profile and increase brand awareness? Move into new markets? Be very specific about your goals. For example, it’s not enough to say you want to make more money. How much do you want to grow? Where do you want to grow (e.g. focus on a certain part of your business or up-selling existing clients)?

2. Understand where you are now. In building your budget for next year, first review your marketing expenses for this year. Analyze exactly where your money went and evaluate each expense to determine whether to increase, decrease or eliminate the expense. If you are new to marketing, you will need to do research to figure out the various costs for different types of marketing.

Next, you should look at your business. Are you satisfied with how you are doing? What is working best/worst in your business? Also consider future trends (short-term and long-term) in your business, industry, client base and the overall economy. Often firms will continue with the same budget year after year. They are hesitant to try anything new and they don’t make changes to reflect their business reality, trends or goals. Marketing takes time to work so you don’t want to wait until your business is in a downturn to start marketing.

3. Track and review your results. Part of understanding where you are now involves looking at real metrics rather than assuming you know what is going on. There is rarely a straight line between a marketing expense and actual new business. Instead, most business comes after multiple and consistent touch points with the prospect or referral source (ex. networking, meetings, emails, calls, social media, etc.). However, you should still look at metrics. For example, track calls, social media engagement, website and email analytics and other activities. Know the process for how you get new business – how many calls turn into a consult, how many become clients, how did the person hear about you, how did you meet the referral source, and did the prospect look at your website or social media before they called you. Focus on the metrics most important to your business, marketing plan and goals.

4. Determine your real costs. As mentioned above, write down where you are spending your money now as a starting point. However, you want to make sure you have factored in all the costs, including planning, implementation and monitoring your marketing. Also look at time spent on marketing. For example, if you have someone within the firm who is handling marketing along with other responsibilities (ex. office manager, receptionist, etc.), you should allocate a portion of the salary to marketing. In addition, you should consider how time is spent by you and others at the firm on marketing. Can some of those activities be delegated? Remember time is money so if someone else can handle a task more effectively (because of their skill level) or less expensively, then it may make sense to delegate. Just because you didn’t write out a check for marketing, doesn’t mean it didn’t cost you anything.

5. Figure out what you want to spend. A common question firms ask is how much to spend on marketing. That depends on where you are starting from, where you want to get to and how much time you have to accomplish your goals. If you’ve done little marketing in the past or you are now moving into new markets and you want to grow significantly in a short period of time, that’s very different than if you have been steadily marketing your firm and now want to focus on incrementally increasing your revenue in your core business. Firms often want to know what others spend. You can easily use Google to find out average marketing expenditures in your industry, but that tells you nothing about how successful the average firm was with their marketing. Marketing should be viewed as an investment in your business, not a cost. You must figure out what the investment is worth to you. If you are fearful, then start small and gradually increase your investment over time.

6. Have some unallocated money set aside. Over the course of the year, you may want to make changes to your budget. Maybe you want to take advantage of some unexpected opportunities or you need to counteract some negative business developments. It’s good to have some extra money in the budget for these possibilities.

There is no optimal budget for firms. If you want to be successful, start your year off right with a budget that is tailored to your needs and goals.

If you need help creating a marketing plan or budget, contact us for a consultation.