6 big marketing mistakes you don’t want to make

Finding the best way to market your business involves hard work and trial and error. While there is no easy path to effective marketing, avoiding some common mistakes can put you on the right track to marketing success. (more…)

14 free or low cost tools to improve your marketing

Marketing doesn’t have to cost a fortune thanks to many free and affordable tools to help you with every aspect of your marketing. I haven’t personally used all the resources below, but those I haven’t tried were recommended on well-established blogs. The great thing is that you can experiment with these to learn what works for you without making a huge investment. (more…)

6 musts for promoting your personal brand

We all have a personal brand, but many of us don’t know how to utilize it effectively to achieve our business goals. Learning how to shape and promote your brand can help you be more successful in your career and business whether you work for yourself or someone else. It enables you to stand out in a world where your competitors are easy to find and it can be hard to explain to people why someone should choose to work with you. (more…)

3 things you must do on social media every week to be successful

Legal and financial professionals are usually years behind other businesses when it comes to social media marketing. Yes, professionals often get the majority of their business through referrals, but social media can help increase referrals as well as build your credibility and reach new prospects. In order to compete, at a minimum, professionals must make time for these things every week: (more…)

How to get more clients with “owned, earned and paid” media

The most successful marketing incorporates multiple channels to get a message across. Yet, many professionals will focus all of their efforts on one or two things missing great opportunities to develop new business and stay in touch with potential referral sources. This is a big mistake because it often doesn’t cost that much more time or money to push out your marketing piece through other outlets. Before you limit your marketing, consider these options: (more…)

8 ways to promote your virtual event

Have you developed a strategic plan for public speaking as discussed in our last post? Now you are ready for the next step. While as part of your plan you should have thought generally about how you will market your virtual event, you need to go into more specifics once you have developed a program. Here are some tactics you should use to build interest in your virtual event: (more…)

What does Google say about you? 6 tips to help beef up your online presence

When was the last time you googled your name? If you haven’t in a while, do it now and regularly hereafter. Studies show that over 70% of people research someone online before hiring or doing business with them. They may google you before or after contacting you to verify your credentials, learn more about you, and/or compare you to competitors. That’s why it’s essential to pay attention to what shows up in your Google results and think about how you can beef up your online presence. (more…)

9 ways to stay top of mind with your contacts on social media

Social media is most successful as a marketing tool for professionals when you use it to build and maintain a relationship with your contacts. To do that, you need to be helpful and actively engage with your contacts. Occasionally posting something or clicking “like” doesn’t cut it. Instead, follow these suggestions to help you stay top of mind in a meaningful way: (more…)

How can lawyers and law firms maximize their social media marketing?

Lawyers are often far behind other professions when it comes to using marketing to grow their business. Fortunately, this is changing, and I was honored recently to be among the panelists addressing Social Media’s Heavy LIFT (LinkedIn, Instagram, Facebook, Twitter) for Lawyers and Law Firms. Organized by the Social Media Association, our discussion centered on how attorneys and firms could benefit from social media and specific tactics to improve their results. (more…)