Category: digital marketing

Top marketing trends small firms need to know

How do professional service firms bring in business? Word of mouth and referrals will always be at the top of the list, especially for small firms, but they’re no longer enough. Firms need a multi-pronged approach to ensure they get the attention and calls to keep their business healthy and growing.

Here are 6 marketing trends to help you stand out and stay competitive. (more…)

Is your website working for you? 10 things to check now.

Your website isn’t just a digital brochure. It’s a powerful tool for building credibility, attracting clients and staying top of mind with your network. But just like any tool, it needs regular attention to stay effective. Your website should reflect your current expertise and make it easy for prospective clients to understand who you are, what you do and why they should trust you. (more…)

12 tips for building an effective LinkedIn network

LinkedIn offers the potential to connect with people you wouldn’t otherwise meet. However, a vast network isn’t necessarily an effective one. You want to treat LinkedIn like in-person networking. Going to every event and handing out business cards randomly won’t get you very far. Instead, you should look to develop meaningful connections with people who can help open doors to new opportunities, educate and inform you and enhance your professional growth. Build your LinkedIn network with these tips: (more…)

How often should you update your website?

For professional service firms, a well-designed and informative website is a powerful tool for establishing credibility, showcasing expertise and attracting clients. It is often the first point of contact for potential clients or the place someone who met you elsewhere goes to learn more about you. A website is more than a brochure; it is a virtual representation of your firm’s experience, values and capabilities. As a result, it is essential to maintain it properly and regularly update it so that it puts your firm in the best possible light. How often should you update your site? Here are a few guidelines: (more…)

6 ways to leverage LinkedIn to promote your niche

If you have a niche specialty, it’s important to flaunt it. You want people to know what you do and the benefits you offer so when an opportunity arises, you are the one they turn to for help. LinkedIn provides one of the best and most cost-effective tools to promote a niche. It helps you establish your expertise, build relationships with your network and reach new audiences. To make the most of LinkedIn, take these steps: (more…)

How to promote your public speaking on LinkedIn

If you are planning an educational program, you want to get the most marketing value out of it. Public speaking is an excellent way to promote your expertise, stay top of mind with contacts and attract new prospects. However, simply doing a presentation won’t get you very far. Instead, you should take advantage of an array of marketing channels to help you reach the right people. One of the most cost-effective and successful of these is LinkedIn. Whether you are hosting your own seminar/webinar or speaking at an event organized by a third party, here are a few ways you can leverage LinkedIn: (more…)

How to develop a personal marketing plan to get ahead in your career

If you aren’t an owner or partner at a firm, you may not feel much pressure to market yourself. However, even if no one is pushing you to bring in new business today and you’re not looking for a job, you want to devote time to marketing to build your reputation and position yourself for new opportunities at your present firm or elsewhere. Learning to market yourself effectively can make a substantial difference in your career. Ideally, your firm will actively assist your efforts because you are bringing attention to the firm, but either way, your first step is to develop a personal marketing plan. (more…)

6 big marketing mistakes to avoid in 2022

In January, I presented a program on How to Successfully Market Your Firm in 2022. The reality is that what it takes to be successful doesn’t change that much from year to year. Thanks to COVID, some firms have put a new focus on marketing, but even as they spend more money, they keep making the same mistakes. So, the bulk of my program and this blog post is focused on identifying those problem areas and giving advice on how to fix them. (more…)

10 steps to social media success

Social media marketing is most effective when it is based on a well-thought-out strategy. Random posting is mostly a waste of time and money. You want to focus your social media activities where they are most likely to give you results. Whether you are just getting started or trying to improve your efforts, follow these steps to be more successful: (more…)