Category: branding

6 ways to leverage LinkedIn to promote your niche

If you have a niche specialty, it’s important to flaunt it. You want people to know what you do and the benefits you offer so when an opportunity arises, you are the one they turn to for help. LinkedIn provides one of the best and most cost-effective tools to promote a niche. It helps you establish your expertise, build relationships with your network and reach new audiences. To make the most of LinkedIn, take these steps: (more…)

What do you do? 9 mistakes you are making answering that question

“What do you do?” That’s the first question at every networking event. But it’s also the question implicitly asked when people look at your bio and social media pages. People are interested in what you do for a living but you can quickly lose them if you do a bad job explaining, give them a generic description, or make other mistakes in communicating your value. (more…)

Do you sound just like your competitors?

It’s one of the biggest marketing challenges professionals face – how to distinguish themselves from competitors. How many ways can you say that you advocate for your client’s best interests or help them minimize liability, reduce taxes, increase revenue, be more efficient, etc.? What do you do that is really so different from other lawyers, accountants, financial advisors or others in your field? (more…)

How to develop a personal marketing plan to get ahead in your career

If you aren’t an owner or partner at a firm, you may not feel much pressure to market yourself. However, even if no one is pushing you to bring in new business today and you’re not looking for a job, you want to devote time to marketing to build your reputation and position yourself for new opportunities at your present firm or elsewhere. Learning to market yourself effectively can make a substantial difference in your career. Ideally, your firm will actively assist your efforts because you are bringing attention to the firm, but either way, your first step is to develop a personal marketing plan. (more…)

How women can strengthen their personal brand

In honor of Women’s History Month, I am dedicating this post to helping women with their personal brand. That’s not to imply that men don’t also need a strong brand and these tips work well for them too. However, I think that women need to pay extra attention to shaping and promoting an effective brand. The reality is that even in professions where women are well-represented, as you go up the food chain into senior management there are fewer and fewer women. (more…)

Don’t make these marketing mistakes

Finding the best way to market your business involves hard work and trial and error. While there is no easy path to effective marketing, avoiding some common mistakes can put you on the right track to marketing success. (more…)

6 musts for promoting your personal brand

We all have a personal brand, but many of us don’t know how to utilize it effectively to achieve our business goals. Learning how to shape and promote your brand can help you be more successful in your career and business whether you work for yourself or someone else. It enables you to stand out in a world where your competitors are easy to find and it can be hard to explain to people why someone should choose to work with you. (more…)

What does Google say about you? 6 tips to help beef up your online presence

When was the last time you googled your name? If you haven’t in a while, do it now and regularly hereafter. Studies show that over 70% of people research someone online before hiring or doing business with them. They may google you before or after contacting you to verify your credentials, learn more about you, and/or compare you to competitors. That’s why it’s essential to pay attention to what shows up in your Google results and think about how you can beef up your online presence. (more…)

Podcasting tips to build your business and your brand

Do you listen to podcasts? According to Edison Research, podcasting is the fastest growing type of media and the business world is taking notice. Whether you want to start your own podcast or get attention on someone else’s, there are tremendous opportunities to maximize podcasting. Recently, I heard 2 educational programs on podcasting. With thanks to the speakers on both panels, I am sharing some of their great insights to help others interested in leveraging podcasting to build their business. (more…)