6 big marketing mistakes you don’t want to make

Finding the best way to market your business involves hard work and trial and error. While there is no easy path to effective marketing, avoiding some common mistakes can put you on the right track to marketing success. (more…)

6 musts for promoting your personal brand

We all have a personal brand, but many of us don’t know how to utilize it effectively to achieve our business goals. Learning how to shape and promote your brand can help you be more successful in your career and business whether you work for yourself or someone else. It enables you to stand out in a world where your competitors are easy to find and it can be hard to explain to people why someone should choose to work with you. (more…)

What does Google say about you? 6 tips to help beef up your online presence

When was the last time you googled your name? If you haven’t in a while, do it now and regularly hereafter. Studies show that over 70% of people research someone online before hiring or doing business with them. They may google you before or after contacting you to verify your credentials, learn more about you, and/or compare you to competitors. That’s why it’s essential to pay attention to what shows up in your Google results and think about how you can beef up your online presence. (more…)

Podcasting tips to build your business and your brand

Do you listen to podcasts? According to Edison Research, podcasting is the fastest growing type of media and the business world is taking notice. Whether you want to start your own podcast or get attention on someone else’s, there are tremendous opportunities to maximize podcasting. Recently, I heard 2 educational programs on podcasting. With thanks to the speakers on both panels, I am sharing some of their great insights to help others interested in leveraging podcasting to build their business. (more…)

Top tips on building a strong personal brand

Like it or not, you have a personal brand. Your brand is about your reputationwhat you are known for and what people expect from you personally and professionally. The problem is that your brand may not be helping you because it isn’t distinctive, or you aren’t promoting it effectively. Below are a few tips I shared with the Nassau County Bar Association last month. (more…)

Can you explain why someone should hire you?

Let’s face it. It’s hard to stand out anymore. Your prospects can easily search online to find all your competitors and superficially compare you to them. It’s just as difficult to differentiate yourself with referral sources. We all know lots of people and can forget what someone does, or we know several individuals who do the same thing. Why should someone pick you to call or refer? (more…)

How can you maximize the ROI on your marketing? Think long-term.

If you are a business owner, where do you see your business in 3 years or 5 years? It’s easy to just focus on planning for the current or upcoming year. But if you only look at your revenue and expenses year by year, you are unlikely to make investments in your business that take longer to achieve results. Short-term thinking means losing out on long-term opportunities. (more…)

Personal branding tips to grow your business

By Edie Reinhardt and Marla Seiden.

Do you have a personal brand? Many people don’t know what a personal brand is and can’t identify their own brand. As a result, they can’t maximize their brand to improve their career and business prospects. Your brand describes what you’re known for and what people expect from you. (more…)