8th, Feb 2016
Successful marketing starts with a well-thought out strategy and plan.
Marketing often fails because firms do not properly target their marketing efforts. They engage in marketing without a clear vision of what to do and how to get there. As a result, they spend a lot of money on many different things with little to show for it.
For many firms, we act as a Virtual Marketing Director. We work with them to create and implement a strategic marketing plan customized to their needs.
Step 1: Our work begins by assessing your unique value proposition, target audience(s), objectives, and competitors. We guide you in developing a brand to distinguish you from the competition as well as identifying your key markets and specific business goals.
Step 2: Next we work with you to determine where best to focus your efforts to help you accomplish your goals and maximize your marketing investment. We assist you in creating a realistic plan which takes into account your resources and budget. Our recommendations incorporate ideas for using your website, email, social media, search engines, public relations, and other appropriate marketing outlets.
Step 3: Once the plan has been developed, we look at how we can best support your marketing initiatives and provide the most significant impact. Often we continue to work with clients on implementation of their marketing plan and tailor our services to meet their needs. Our services encompass training and overseeing staff who handle day to day work as well as providing ongoing consulting and direction to improve marketing results.
Our goal is to deliver a strategic marketing and action plan to grow your business.
Contact us to discuss how we can help you develop a marketing strategy.