We help you create, publish and promote content to attract and retain clients.
Our goal is to deliver a strategic marketing and action plan to increase your business.
We focus on targeting the right audience to maximize your results.
We specialize in helping professional services firms use content marketing to distinguish their brand and build their business. We work with individuals and firms to increase their name recognition, position themselves as industry experts, and grow revenue.
We believe in the power of great content to get you noticed, showcase why you’re special and engage and build trust with your audience. Founder, Edie Reinhardt, is a former practicing attorney with over 15 years of experience in marketing, communications, and publishing for the professional services sector. She writes and speaks regularly on how to effectively market your practice.Read More
Sharing helpful content such as articles, blog posts and videos is one of the best ways for professionals to promote their expertise, reach potential clients and stay top of mind with existing contacts. However, regularly creating content is time-consuming and difficult. Repurposing everything you do can help alleviate some of that burden and it isn’t hard to do. To repurpose any piece of content, try the tactics detailed below. Read More
Does this sound familiar? You haven’t significantly updated your website or social media profiles in years. You keep sponsoring the same events even though you don’t get any new leads from them. At networking events, you spend the bulk of your time with people you already know. You supposedly commit to writing more articles or doing more presentations but a year later nothing has changed. Your firm’s income is relatively stable but much of your new business is coming from existing referral sources, not fresh ones. Read More
Some people are naturally good networkers. They like to meet and get to know people and build strong relationships. Others find networking difficult and need help developing the right skills. One of the best ways to learn is by talking to others about how they address their biggest networking challenges. Recently, I led a discussion on Women and Networking for a local chamber of commerce. The group approached me about doing a program on how networking can be different and more challenging for women. We decided to do a group discussion so we could all share insights and tips with each other. Read More
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